How To Create An Effective Facebook PPC Ad

I’m sure you would agree that Facebook PPC is an extremely effective way to put your product in front of a massive crowd.
Unless you’re running a brand awareness campaign then the whole point of using Facebook’s Ad platform is to turn a profit.
The term ‘Facebook is the new Google’ is one that has been thrown around a lot recently, and while I agree that Facebook is a great opportunity, it is a completely different horse to ride.
User’s go to Google to get a question answered. Facebook user’s are there for social pleasure. They are busy interacting with friends, looking at photos and other things of INTEREST to them.

You can use the user’s interest to your advantage.

While they are happily browsing, if your ad is effective enough, they will view it as an ‘interest’ rather than one of those annoying things down the side 🙂
I have been responsible for writing ads that have pulled in as much as $50,000 in sales so…
Lets look at creating an effective Facebook ad.
I like to keep things simple, so when you have your product, find out who wants it and give them it.  Sounds easy right?
How do you find them?
Facebook’s targeting is awesome and you can get really specific on who you want to target from the list below:

  • Location – city or country
  • Demographic – age, gender, marital status
  • Interests
  • Work/Education
  • Connections

For example.
If you were selling wonder slimming pants for women, you would target by gender and age.
If you had an ebook that teaches a better golf swing, you might target by interests and age.

Note that unless I was selling something in a foreign language, I always target English speaking users.

Once you have your product or your offer, and you know who it would appeal to, you need to create the ad.
The ad is broken up into 3 parts.

  1. Your Headline
  2. Your Picture
  3. Your Ad copy

It is important to write your ad in a way that would appeal to the type of the audience you plan to advertise to.
Lets pull apart an ad that I used some months back which was extremely effective. I was targeting people who are struggling in MLM. Remember I said, I like to keep things simple, well my headline was…

Struggling in MLM?

I always like to ask a question where possible. It is human nature that the mind will want to answer it. If they are struggling in MLM then chances are their eyeballs will be drawn to it.
Next up is the picture. Facebook can be pretty strict with what you use. They say it has to accurately reflect your ad/product. So if you are selling shoes and you insert a picture of a banana, then they will most likely disapprove it.
Here is the picture I inserted into my ad

 
 
 
 
I went with the monkey for 2 reasons.

  1. It’s a little different and eye catching
  2. He also looks like he is thinking something over, exactly what I wanted the user to do.

Last, but by no means least, is your ad copy. After you have grabbed the attention of the user, here is where you are going to completely sell them on clicking your ad. So my ad copy went like this…

Not getting the results you want? I know why and it’s not your fault. Come and see how you can get all my secrets today, for free.

So I think it’s fair to say, this ad is extremely effective for targeting my customer type. I touched on their pain and let them know that I can help and also ended the ad with a call to action
You will also have to choose the destination of your potential customer. You can send them to your own website or a fanpage inside Facebook. Personally, I had best results with sending them to my own website but either way is good. Wherever you send them, make sure its congruent with what you are offering, if they click on an ad that is offering a bacon sandwich, it’s because they want a bacon sandwich 🙂
Another thing to consider, make sure you test small, set a low daily budget, once you know your ad converts, ramp up the ad spend.
These are simple rules as promised. Try them out then come back here and let us know how you got on.
There is a lot more information like this in the YaghiLabs Internet Business Academy. Click the link and be prepared to expand your business.
 
Lots of love
ewan
here is the link to the academy again ~~> http://www.jimyaghi.com/ylacademy
 

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