In order to cover their advertising expenses, savvy marketers present a useful yet inexpensive product as a lead-in to their main opportunity, product or service. This funded proposal offer provides the solution to a problem faced by their ideal customer base. Helpful tips, eBooks or “how to” videos are just a few examples of items you may choose sell.
Let’s have a look at the main areas to consider when building your system…
Quick Cash Flow
The whole point of the funded proposal is to start generating income immediately. This should be your primary objective. Identify a useful tool, helpful knowledge or a skill highly relevant to your industry. Keep the price point low and entice your prospects with the incredible benefits of your offer.
Build A Relationship
By catering to your clients’ needs, and providing great value up front, you have taken the first steps in creating a trusted and long-term business relationship. Whether you have positioned yourself as an expert in your field, or simply supplied a solution to their problem, you have opened the door to further interaction.
Main Opportunity or Product
The ultimate goal of this type of marketing system is to generate high quality targeted prospects. You can then promote your primary offer to this receptive and eager audience.
Our Internet Business Academy further explains how to merge your front-end offer to your primary business without confusing or alienating customers. Transitioning properly between an initial low-cost product and your main sales page is crucial…