heya,
driving through a route i go through DAILY, i noticed for the first time a pedestrian crossing on the highway.
It was rather faded. That’s how Jordan’s roads are mainly, old paint marks their crummy roads…
anyway, i couldn’t help thinking about how similar the situation in this 3rd world country is to many of the online entrepreneurs.
you see, Jordan, is a nation of imitation. They don’t do anything because it makes sense and for good reason…they just do it to be the same as everyone else.
Their education system is no different.
Universities introduce new and strange specialisations–nuclear physics, for example, even though we don’t have any nuclear power here. Or Astro-Physics, even though there is no rocket-program.
Really, we just have the specialisations because they exist elsewhere.
but there’s no logic in it. Educated graduates emerge without jobs.
Similarly, our roads have faded pedestrian crossings no body ever stops at. Inconveniently placed on fast-speed roads, without any additional markings like Diamonds to make us slow down before the crossing.
The crossing is a mere decoration for the road, no thought was put into its placement. Pedestrians have no respect for it, because it doesn’t serve any function. Drivers don’t stop at it, because the police were not trained to enforce it.
It makes me think…
Online, entrepreneurs always follow blindly “strategies” and “tips” and “tricks” that gurus provide…they buy their tools and courses…and yet they have little interest in WHY.
Few of them ever research how Search Engines work or why they behave the way they do.
No body is interested in PHILOSOPHY and REASON…
Everyone wants the quick fix, follow these steps and you’ll be a millionaire tomorrow.
That’s dangerous.
It’s why the Online Marketer community is full of inconsiderate Numbskulls ready to do whatever just to make a quick buck.
It’s why nothing works for them.
It’s why people spill nonsense about split-testing when no body ever really tests.
In fact, split-tests are statistically INCORRECT. They make no sense (for reasons i won’t get into)…i’ll be the first to admit we don’t split-test anything. However, we ALWAYS have a variant ad, or variant landing page.
Not for testing, but because we found that two versions of anything appeal to two different sets of people. Even if one variation of our landing page receives a poor response, we keep it because it still gets SOME response that we would not have got with the other version.
The ability to be ANALYTICAL and understand WHY we do the things we do is what sets apart our IBA students from everyone else.
The IBA is not a course of tactics and tricks…though there are some…it is a PHILOSOPHY.
It gets your thinking straight.
It helps you become analytical and understand WHY people buy.
Why people respond.
How traffic works.
And as a result of this knowledge, you’ll be just like a Civilised and Developed Country, RICH and efficient.
But if you choose to keep chasing the step-by-step courses and “done for you” tricks, you’ll be POOR, inconsiderate, and inefficient.

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~jim