If you’re jaded by affiliate marketing…it’s because publishers can’t sell for shit on their own.
You don’t have to take it lying down though. You can make affiliate products more attractive to buyers and get commissions flowing regularly.
Here’s what i mean…
I’ve been making fajitas and perfecting them since i was a uni student. I even make the tortillas from scratch.
This summer, we made fajitas on the barbecue for the first time. And It. Was. Arrrmaaazing!
In particular, we enjoyed the chicken. It came out so juicy and tender. To the point we decided not to bother with steak next time.
Recall, my mother was trying to visit us in Germany. She finally got the nerve to come, and one sunny day, we decided to take her out for barbecued fajitas.
Eventually, the skillet had its final sizzle. I loaded mum’s tortilla with chicken mix and asked Aya to show mum how to top her fajita.
A few moments later, i heard mum between mouthfuls say, “yeslamo edaiko” (bless your hands). I looked up from the fire and saw her eating, a puzzled look on her face.
“OMG! Seriously mum, you didn’t put the toppings on did you?” i asked annoyed. Then i implored Aya to fix it.
Mum never had a fajita before. I think she thought it was a WEIRD shawarma.
But for me and Aya, it was the best chicken fajita we’ve made yet.
Mum’s reaction is a good example of why you’re jaded by affiliate marketing. You’ve been too wrapped up in the seller’s world to consider your potential consumer.
This is because typical affiliates are constantly in a hustle. They want to plug-n-play, get ‘er done, slap it together with spit and tape. Then they expect it to just “work” without thinking.
Trouble is, promoting the product publisher’s material assumes the publisher (a) actually knows what he’s doing marketing-wise, and (b) that he gives a fuck about you. Both are bad assumptions.
For example, the publisher of a weight loss info product describes their solution as a “lifestyle eating plan.” He’s trying to be clever about his USP, but he’s an idiot. If he knew the first thing about marketing, he wouldn’t need you to promote for him.
Consider, in reality, how many actual people with a weight problem search for, or say they need, a “lifestyle eating plan’…and how many of them understand what in the fuckity fuck that is!?
Why not just call it a diet?
The first thing people say when they have a weight problem is, “I need to go on a DIET.” And that’s what they look for.
During our barbecue, Aya and i made a similar mistake. We were so concerned with perfecting our fajita, it never occurred to us that mum might not understand what a fajita is. She has nothing with which to compare ours. Naturally, she was nowhere near as excited as we were about how well it turned out.
If the publisher actually knew how to create a competitive unique selling proposition (USP), he’d have (1) described his solution in terms BUYERS understand (ie, diet) and (2) then, said how his diet one-ups others.
Eg, “A DIET that fits around your lifestyle.”
The customer thinks, “Ah! So it’s a diet, and it’s something i might find easy to follow. Good.”
Similarly, had we been aware of mum’s lack of experience with fajita, we may have named ours a “mexican chicken shawarma”. After all, she knows what a chicken shawarma is, and such a name would indicate ours has a mexican flavour twist.
Unfortunately, the typical affiliate thoughtlessly promotes the publisher’s bad replicated material, uses the same terminology, and then fails to sell. Meaning, instead of the supplied marketing material being a shortcut for you to duplicate a successful marketing model, it becomes a ‘shortcut’ for you to duplicate the publisher’s INABILITY to sell his own product. A formula for failure.
When the first promotion inevitably flops, the typical affiliate jumps to a new product.
This brings me to the second reason you’ve not seen any momentum.
The publisher doesn’t give a shit about you because the bulk of his product sales are actually made by super affiliate BRANDS.
You’re small-time and unreliable
In fact, if you’re like many of the affiliates i speak to, you’ve promoted a whole range of haphazard, random products over the course of your short lived career as an affiliate marketer. And my guess is, you have a graveyard of abandoned domains, websites, campaigns, and maybe even mailing lists, to go along with each.
Consider how you’ve historically chosen the products you’ve promoted.
You probably based the decision on some bad criteria like, the commission percentage, compensation model, Clickbank “gravity”, or alleged conversion rate. But not one of these is a reason for anyone to buy a product.
More specifically, you didn’t choose products as a solution for an audience whose language you speak, whose pains and problems you understand, or in whom you’ve invested money collecting. You have nothing to build upon, because you do not build. With each new product, you scrap and destroy what you already invested into and start over.
Contrast our fajita.
I mentioned at the start that i’ve been perfecting it for the past two decades. It is the result of many iterations. We built upon our fajita experience and that’s how we ended up with our best fajita ever. Not by trying to make different foods once and never again.
The trouble is, because of the hustle mode you’ve been in, you always build your marketing around a specific PRODUCT.
You don’t stick with it long enough to make it work anyway. So naturally, with each product flip, you have no choice but to start over. And you need a new audience, which costs more money to collect, and expertise to attract.
There is a better, much smarter way…
Join the super affiliate brands that publishers suck the dicks of. As an affiliate brand, you are autonomous. Your marketing is built around a specific type of AUDIENCE, not some publisher’s product.
You uniquely specialise in serving this audience. You already have a lot in common with them or you become intimately familiar with their problems.
Then you introduce them to a wide range of products which solve their problems…products which have affiliate programs with generous payouts. But you position these products in terms THEY understand, using the common language you and they share.
One of my old interns recently did this cleverly.
He built a brand around dads who want to get ahead. To this audience, he promotes a range of affiliate and MLM products, from shakes and supplements (to be healthy to play with kids), to making money (to be a better provider), to relationships (to be a better husband), personal development (to be a better person), and so on.
Your products are united under the umbrella of your audience. You only pay for your leads ONCE…and you make money from selling to them many, MANY times.
You build with assets you already invested into; the same domain, website, and most importantly, the same subscribers!
It never gets boring.
This is the principle behind the Super Traffic Machine. We designed it to help you develop a super affiliate brand. You’ll begin by selecting an audience you already know about. You’ll learn to laser in on their pains and problems. And you’ll gain a deep understanding of the solutions they’re already looking at and therefore come up with a unique benefit they can ONLY get from YOU.
When you build for longevity this way, you get regularly repeating, exponentially increasing commissions.
Click the link below to order the Super Traffic Machine…