Here’s a funny tactical question i came across in a forum i was following…
“How often should you send a blast email without annoying your customers?”
Many answers he got were along the lines of testing for the “perfect time” to send, clever segmenting of the mailing list with automatic triggers (for more relevant messaging), and so on.
what a crock of shit.
if you’ve got the manpower and resources to hire a dedicated email optimisation specialist (separate from your email copywriter) who would geek out on this stuff, then GO FOR IT.
For the rest of us peasants, we neither have the time nor the money to waste on this nonsense.
I just write the kind of emails i’d wanna read. and i don’t segment anything. meaning, the same email is sent to my ENTIRE list, leads, customers, everyone.
i email whenever i want.
does it annoy my subscribers? I don’t know. but i have no problem with anyone who doesn’t like it fucking right off. they’re no use to me.
and your UN-subscribers are of no use to you either. Focus on your buyers.
the truth is the only people who matter are the ones who buy or realistically MIGHT buy later. and one thing i can tell you about both, from experience, is they are HAPPY when they get an email from you. i know it’s hard to believe, but why subscribe if they’re not interested in hearing from you? and why not unsubscribe if they’re annoyed?
it’s because the people who remain subscribed want to hear from you!
which is why, if list-building is a part of your sales strategy (which it should be if you are smart), you should email often, as often as possible.
Emailing regularly does a few things for you.
first, it is a way to roll the dice. Not all your traffic are buyers, and not everyone is a buyer right now. building a list, and emailing it consistently increases your chance of finding people with whom you resonate, it deepens your relationship with them, and it ensures you’re top of mind when the time is right for them to buy.
secondly, emailing often is practice that improves your selling skills and gives you tons of data on what entices your traffic to buy, what excites your subscribers, and what they’re interested in hearing about.
besides, it’s not about the perfect frequency that suits your (un)subscribers…it’s about finding your own groove and whatever is a comfortable frequency for you to write. It’s gotta be frequent, but not overly ambitious.
Ever see those noobs at the gym every January?
You know the ones – they’re desperately out of shape, never did any exercise in their life, and on the new year, they get the big idea to get a gym membership. Suddenly they’re at the gym 3 hours straight, blasting strength, cardio, endurance, sauna, frigging everything. Hanging out with their friends. Going to the gym takes ALL FRIGGIN DAY. A week or two, later, you never see them again.
That’s because the gym was never a routine. If you want to create a routine, it has to be simple and gradual.
Contrast that kind of behaviour with proper gym people. They have a specific time to go (eg, after work), their gym is in a convenient location for them (eg, near their office). And most importantly, they’re in and out within 30-60 minutes, like clockwork, every day.
There’s no socialising, no extras, nothing.
These are the guys you’ll see ALL YEAR round.
In Super Traffic Machine’s 7th module, we actually help you find a good emailing routine and figure out a suitable frequency for you, without overwhelm or unrealistic expectations.
You also get your hands on proven templates and email plans that make writing value-stacked, engaging emails a breeze. Just these five templates represent the vast majority of emails you’ll ever need to write.
and you learn in Module 5 how to create a landing page that (a) primes your traffic to buy and (b) sets expectations in such a way that your subscribers WANT to hear from you as frequently as you want to write.
PLUS, if you join the Super Traffic Machine this month, i’m gonna give you free admission to the 90 Minute Business Command Center.
It’s a live class where i’ll show you step by step how to setup your entire technology stack for your web business, and how to save hundreds of dollars in monthly software service bills. this includes an email marketing solution of your own that lets you write beautiful high converting sales emails, EASILY without leaving your website. And i’ll show you how to create those sexy landing pages that build lists that wanna keep hearing from you 🙂
Read all about the 90 Minute Business Command Center at the link below…
remember, you’ll ONLY get this bonus training if you join Super Traffic Machine this month. Good luck!