A few weeks ago, I hit my goal of 1,000 leads in a single day using PPC. Woohoo!
If you forget or never saw the post, you can check out the 1,000 Home Business Leads a Day challenge here.
Now if you’re expecting to hear some NEW big secret about how to achieve the same result, I’m going to disappoint you.
I made no discoveries…unless you consider it a secret that when I got off my ass I was able to pull 1,000 home business leads a day at an average cost of $2.35 each.
Anyway, I will share with you the actual work it takes to achieve this giant feat.
1. Sheer Number of Keywords
More keywords equate to more traffic.
It takes me about an hour to come up with half a million keywords. But I can’t do shit with traffic if it doesn’t come from people I care about. Quality traffic that converts into leads and sales requires that you test, trim, and expand wherever there is promise. This is the most time-consuming part and I usually do it one keyword at a time.
I just finished exporting one of my Google accounts to Excel to count for you the total number of active keywords. After deleting repetitions due to matching types, I was left with 1,880 high quality, tried and tested, relevant keywords.
Total Number of Keywords: 1880
2. Keyword-Specific Landing Pages
After clicking an ad, searchers have to land on a page that delivers exactly what they were promised. To maintain relevance,Â (over time)Â I built multiple landing pages on the advertised domain. I then sent each page only traffic that it was tailored for.
Total number of landing pages: 163
3. Know Thy Numbers!
By building your account slowly, you get a chance to tweak and improve your bids, keywords, ads, and landing pages without any major fuck-ups. In time, you start to know your business metrics–like how much a click should cost from a particular keyword, how often you expect people to optin to your landing page, how much a lead should cost to keep you in profit, and what your average customer value is. This means you’re not scared of new floods of traffic and you’re not scared of the money it’s going to cost you.
Average Optin Rate: 13%
Average Optin-to-Sale Rate: 4%
Average Cost Per Lead: $2.35
Average Initial Revenue / Lead: $3.80
Average Lifetime Value / Lead: $40
(With one day’s worth of 1000 leads, I spend $2,350 and make immediately $3,800, which is a profit of $1,450 in a single day. And over the lifetime of the customer, by selling other products, that day’s leads turn into $40,000)
4. Run Your Ads Every-DAMN-where:
Once you have stable business metrics and you know at what rate you convert clicks and leads into sales, you’ll want as much exposure as posible.
Don’t be a dumbass and go looking for more traffic before you got good (=profitable) metrics. Target other countries, use more PPC search marketing programs such as Yahoo, MSN, and Facebook. Advertise in all modes such as text, image, and video. You’ll be surprised how little competition there is in image and video ads. Use the content networks of Google and Yahoo as well as the Google partners and placement advertising.
That’s all folks. That’s how I finally managed to get 1,000 leads a day in Home Business and how you can too. Nothing new here…you just gotta stop being lazy like me and do some actual work.
Remember, a machine is only automatic after it’s been built.
To learn more of Jim’s PPC advertising techniques, check out PPC Domination.