campaign management for ppc marketing is a fancy term for how the account is run. it works by effectively managing the main parts of your ppc account which all work together to achieve the desired outcome. you can do this yourself or pay to have it done by experts. if you choose the latter, do your research before parting with your hard earned $$$.
the 2 secret words to reaching effective campaign management are…

organisation and structure

like DNA, the structure of your ppc account is unique to you and your business. from each campaign right down to the keywords.
how it is structured will be determined by you and the type of business you have.
say for example, you have a sports shop…

campaigns

you could set a campaign for each type of what ya want to advertise. one for jackets, one for trousers, one for shoes, one for camping, and so on.

adgroups

then inside each campaign, you have adgroups. so if your campaign was camping, you could have your adgroups for each thing related to camping that you want to advertise. one for North Face sleeping bag. one for thermal sleeping bag, and so on
dya follow? 😉

keywords

then your keywords are grouped tight for each adgroup, each keyword would be a spin off from the main keyword, such as

• thermal sleeping bag
• warm thermal sleeping bag
• double coated thermal sleeping bag
• pink fluffy thermal sleeping bag 🙂

killer ads

each adgroup will have an awesome ad that suits…

 Going Camping?

Come and see why campers from all over

the world get their thermal sleeping bags here

www.BadassThermalSleepingBags.com

 
you will never run outta room in your Google AdWords account, you can have

• 500 campaigns
• 20,000 adgroups per campaign
• 5000 keywords per adgroup
• 3 million keywords per account

plenty to work with huh? 😉

ongoing management is crucial

once you get your account setup and have some ads live, you must watch them like a hawk and be ruthless with what isn’t working. don’t get emotionally attached. it gets deleted 🙂
say for example you are willing to pay $5 for each lead. if the adgroup (display network) or keyword (search network) has reached a little over that cost without generating a lead, it would get killed from the account. there is waaaaay more stuff that WILL work to be wasting your prescious coins on the shhiiyyaatt that doesn’t.

extra reading

i recommend you read ~~> this article <~~ on bid management, it should help with the bidding process and the management of killing keywords that don’t work 🙂
lots of love
ewan
oh, if you would like to become a killer PPC marketer i suggest you come and learn from one of the best in the world, no not me silly, i’m #2 🙂
my buddy, Jim Yaghi is killer, like, waves his wand, sparks fly and traffic spews everywhere…
…come check out the Internet Business Academy, we put together a course, contains everything you will ever need to know to simplify and automate an online business