How Do You Make Free Information Viral?

imagine, if you will…
…your sexy 3 minute video infiltrating the minds of thousands of excited web users faster than the bubonic plague tore through the immune systems of London’s inhabitants back in 1665.
people dropping dead isn’t quite the outcome you’re after but it’s similar…

here’s how

‘there is NOTHING they can do to stop it.’
once it takes hold they can’t help but watch, in a trance. they sit, mouth open, scared to blink, as you weave words of magic, which, like 100’s of cute little monkies swinging from branch to branch, swing from little hair to little hair, straight into the drums of their ears.

then it takes over…

on auto-pilot, they are straight onto facebook, twitter, texting friend’s at the same time.

what would that do for your business?

the good news is if you do this once, and do it properly, you will probably never need to work another day as long as you live.
the bad news is, it’s not so simple to achieve.

but it’s possible!

i read some articles on this topic and most had a recurring theme: good info, good description and keywords, be sure to incentivize…blah blah freakin’ blah.

let’s look at the working parts…

the actual content.

this is obviously the most important part, agree?
it’s gonna need to be extremely interesting, funny, educational, inspiring, on edge, or even a lil’ offensive (example coming).
when i say offensive, i mean tastefully offensive. shock factor. like, ‘i cant believe he just did that!’ not the stuff that will land you in jail 🙂
they MUST trigger some kind of emotional response.
but this is STILL not enough.

i know, i will incentivize!

give ’em something for free!

this can work, it relies on people wanting what you have to offer in order for them to share it, but it’s not true viral marketing in my opinion.
the stuff that goes viral, and i mean really viral, is not incentivized (example coming).

the right description and tags (keywords) are most important…

BS dude!

that’s seo. in no way shape or form are you trying to please the search engines with your content.
make the end user happy. PERIOD! (example coming, i promise) 🙂
so, i think we have it nailed down. we need to make people share something because THEY WANT to share it and no other reason.
i’m sure you have been caught up in something that has done exactly this. i know i have on a few occasions. so…

…here is the example!

did you see the ‘ultimate dog tease?’
i saw it and instantly shared it to facebook, twitter and with my friends! when i was showing friends, some locals i didn’t even know got involved 🙂
heck, i even followed up with people to make sure they had watched it.
NO fancy description.
a few lame ass tags thrown in for good measure, such as dog and bacon 🙂
yet it still has 86+ million views, 300,000+ likes and all in under 9 months!!!
watch it here ~~> http://www.youtube.com/watch?v=nGeKSiCQkPw

see, i even shared it again.

🙂
most people can’t explain ‘why’ but my buddy believes it’s not pot luck. he says, and i believe him, there is a science to making this happen.
he shares it inside the Yaghi Labs Internet Business Academy, come see 🙂
lots of love,
ewan

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