Getting ready to hand over the keys tonight for the YaghiLabs Amman headquarters.
as i mentioned a few weeks ago, we are relocating our Middle East headquarters to Dubai.
the move is a very strategic one for me. i planned it several years ago.
for example, while i was packing up the office, i found notes from the last few years; diagrams, flowcharts, inheritance schematics, and even class diagrams.
i remember how i came up with the idea for our service business model. the original idea was to create a Machine Learning engine as the Advertising Agency of the future. In the hope that it would one day be able to manage thousands of businesses at the same time very efficiently and quickly.
it quickly became clear to me that my software approach wasn’t going to work.
People are the life-blood of advertising.
And no machine, no matter how intelligent can ever hope to understand and reach breathing humans…like other humans can.
Which is why so many marketers fail -because they try to “automate” everything. And their sales messages are written to game the various internet software engines.
But i liked the idea of running my business like a machine.
This turned into a challenge of how to “program people”. A revolutionary notion indeed!
In programming, very complex and even intelligent software is built by giving a computer a set of steps and conditions.
The steps might call on a library of pre-programmed “template” operations that do less complex operations…and those call on others with even simpler operations; all the way until the simplest form of code:
Electric impulses that turn circuits on or off in the machine’s hardware.
I decided to borrow the theory of Computer Languages to simplify Advertising Services in the same way.
The difference here is that the “simplest” form of intelligence in a HUMAN staff has very POWERFUL processing hardware called a BRAIN!
Rather than hiring several copywriters with 20 years experience in sales…
We might hire a SINGLE copywriter with 20 years experience…who gives direction and delegates work to an army of writers and salespeople.
These writers and salespeople are like the pre-programmed “templates” used in computer code.
They expect a single set of Inputs, they have simple instructions on what to do with them, and then after performing these instructions, they return a set of Outputs.
The experienced copywriter then compiles their outputs together and in turn “Outputs” copy to whoever requested it.
In this way, we can handle large volumes of work in a short span of time.
Well, as of today, we are managing 37 client traffic campaigns at the same time!
That’s not quite THOUSANDS of clients yet and we still have a long way to go…
But still, it’s pretty incredible.
Because only 3 years ago, i could only handle 1 traffic management client at a time!
We are interviewing clients, consulting them, coming up with unique business angles for them, writing ad copy, doing keyword research, designing landing pages, building websites, and programming shopping carts…
All this while simultaneously managing traffic campaigns ongoingly!
Pretty incredible, huh?
Anyway, a couple of years ago i left California and moved to Jordan where my internet speed dropped to 2Mbps (the maximum available in Jordan).
That move was NOT strategic.
But while here, i began researching which country YaghiLabs would need to be in to have access to the fastest internet and the best servers.
Turns out, in the entire world, there’s 3 places where Internet speeds are 25Mbps or more:
– Some parts of United States (eg, San Francisco)
– and UAE (Dubai).
I can’t speak Korean, so that’s out for me.
United States is fine and all, but it’s a far from my family.
So Dubai had to be it.
Indeed, Dubai’s internet speeds reach 100Mbps!!!
Not only that, but Internet City and Knowledge Village have headquarters for every major Software company in the world.
Amongst them Apple, IBM, Microsoft, and Google have bases in Dubai’s Trade Free Zones.
And as of tomorrow, YaghiLabs will join them!
So it’s a very exciting time for us here at YaghiLabs. And we really hope to be able to grow and keep serving our customers better and better many years into the future.
If you’d like to try our service model, you’ll be pleased to know that we now deliver complete traffic-eating campaigns in as little as 2-4 weeks flat. And we’re getting faster.
Here’s the link to try us out:
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Make your business website popular with YaghiLabs!
See you in Dubai 😉