While we’re getting ready for the next step in the plan thought I would post up mine here. To narrow down the target market to connect better I’m going to focus on detox for my main product, which I have some good ideas for complementary products and opt-in offer. Any feedback is appreciated!
Positioning Statement: For people experiencing soreness, discomfort, fatigue and inflammation from toxicity and health issues RiboCeine/Cellgevity is the single most effective, scientifically validated way to detox and fight the root cause of their health/quality of life problems fast, as is now used by high profile sports stars and doctors.
Bullseye Target Audience Problems
– Have had ongoing health issues for months or even years
– Everyday they’re stressed, sluggish, low energy levels, foggy heads, easily fatigued, headaches, brain fog, aches, allergies.
– By the time they finish their day job they don’t have the energy for their family, hobbies, leisure, exercise
– Tried horrible/restrictive/drab/dreary/depressing/dull detox diets with minimal results, not worth the effort
– Tried fad diets like lemon detox, only to yo-yo the weight back on
– Find it difficult to lose weight
– Purchased herbal/vitamin supplements from shops/naturopaths with zero to minimal lasting results.
– They may have metabolic conditions like diabetes, fibromyalgia, chronic fatigue, liver issues, heavy metal toxicity
– Their doctors have been of little use helping improve their health issues
– Nothing seems to work, they’re getting desperate, want a quick fix.
– They want to wake up each day feeling fresh, with the energy to enjoy life and their families
– Use web forums to get their information and make choices.
– Use naturopaths over normal doctors.
– May be knowledgeable, understand methylation cycle block etc
– More inclined to listen to high profile doctors like Dr Oz
– Don’t want to waste money in ineffective products
– Affecting the time they can spend with family, keeping up with the young ones
– Constant struggle each day, battling fatigue
– Affecting their current work and limiting developing their job/career
– bio-markers are all over the place, blood pressue, cholesterol, adding to the stress
Frame of Reference
– Doesn’t know what an optimal diet is
– Doesn’t really know know what it means to detox/cleanse
– Overwhelmed and confused by the options out there
– Skeptical of the products out there – lack of science, lack of testimonials, lack of doctors recommending it
– Doesn’t know how the body/liver actually detoxifies itself
– Doesn’t know what glutathione is
– Doesn’t have time, or energy, to follow elaborate diets or detox programs
– Can’t find consistent advice from a natural practitioners
– Wants a natural solutions to detox, not pharmaceutical
– Wants quick results with a detox
– Wants to see overwhelming evidence of scientific validation
– Doesn’t know that many solutions lack any substantial scientific evidence
– Knows of some common detox herbs like Milk Thistle
– Wants to know how to easily get more energy and mobility
– Wants to know what top doctors are recommending
– Wants to lose weight
Unique Benefits of Brand
– the best kept secret in medicinal science
– clinical studies show it 300% better than the next best option
– The only product to significantly boost your body’s very own, and most powerful, master detoxifer and antioxidant – glutathione.
– Improved detox, energy, sleep, recovery, mental clarity, immune system
– Fast results, in days
– 100x to 1000x the scientific research of other products
– Previously multiple injections cost $1000/month, with this technology now its only $65/month
– convenient capsules instead of injections
Reasons to believe
– Intriguing background story
– 1000x the science of other products
– Validated by human clinical studies and mountains of published science compared to any other product
– High profile doctors backing it, Dr Oz, Dr Don Colbert (who rewrote his NYT best seller ‘Toxic Relief’ to include it) and many more
– High profile sports stars using it. Evander Holyfield come out of retirement on it to win. Chis Mullin, NBA Hall of Fame. Greg Norman – #1 Golfer and many many more world champion athletes and Olympians
– 30 day money back guarantee
– Facebook page with loads of awesome real testmonials http://www.facebook.com/max90daychallenge
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