Just a quick update here.
I’m pretty deep into the “website” manual now and I’ve come across an issue that I think was not explained in the manual.
I’m using the google friendly theme for now, might hire a designer later.
Anyway I chose my fonts over at google fonts and placed them in the “Fonts” area of the customization options for the theme under “appearances”.
However, the fonts would just not render.
I’ll save you the details of how I spent hours trying to figure out why, but it turns out that you need to put some code in the header.php file of the theme for the fonts to work.
I found this page that explains it very well:
Hope this helps others maybe.