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This might not be much help but, go back and read thru the brand plan again, I think you will start to understand how this works.

As far as your audience don’t gor after just money problems but, look at what else might be of concern to them, also is this something you can relate to, if not look at something in your life that you overcame  and see if there is an audience for that. Also try to promote somehting you have an interest in or are passionate about, you’ll be more believeable and you will be more knowledgeable and blieveable.

On the barand plan or mission statement would be real and honest in what you want to deliver to people and serve there best interest, it’s about helping your prospects achieve, become, or advance to a higher level of knowledge about whaterver you’re promoting. You have to deliver a quality product, make the prospect happy and feel good about yoursef in doing it.

Hope this helps,



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