There’s no way to submit a site for review to Google through their interface. Your only shot is to talk to standard support and ask them to take a look. Problem is, the guys who speak to you are the low-level support who don’t know jack and they give you a lot of subjective responses about their personal opinions and guesses. Which are actually worse than yours and mine.
The thing you’re asking about, is a service that was discounted for KickStart customers. I’m guessing you saw it there–the service is linked in the Bonuses tab of KickStart members area. With that one, we talk with the compliance / review team themselves and have them take a look. In addition, we interpret their responses to practical steps for you. Before that even happens, we do our own review where we check the things we know come up every time, before we go to Google and make sure the site is our best attempt at compliance so they don’t form a bad first impression that they don’t change.
I think the service is definitely worth using. I personally don’t start any client campaign before i’ve put it through the same process. Nothing worse than getting smacked off a week or few days after starting.