what is your main offer? ie, what will you be offering on your landing page when you go looking for traffic? Newsletter, free analysis etc
Build it around that. That is the first thing they will see. If your products are all closely related you will offer them all somewhere in your funnel
For example, my main product is my newsletter. I do all the exercises around that one offer. All my other offers are to service the subscribers on my newsletter.
Hope this helps