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i JUST decided to go after what Im most passionate about. BUT really it should be about choosing an audeince that you can help based on your STRENGTHS.  At first I was going to go after the “hardgainer” market helping skinny guys gain muscle. This is one of my strengths that I’ve developed as I went thru the journey myself.

BUT, Im not that passionate about it anymore.

What I ENJOY doing is reading up on marketing, copywriting, business strategy ect. So just as I turned directions and will do whatever it takes to turn my marketing weakness into my STRENGTH. And target people which would benefit from it.

I have been studying ALOT so i know im improving. IM just planning to be an affiliate until i am 100% competent at it.

Rich schefren says that hobbies are just interests….but STRENTHTS are business ADVANTAGES.

SO, To find out your target audience….I would Find out what your STRENGTHS are (or develope them FAST) Then target a group of people that would benefit and BUY from you because they value that strength.


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