Facebook's Spastic Targeting

We don’t start our
clients with Facebook.
But one lady was
shocked to read my earlier email where I casually mentioned the click fraud problem
on FB.
Like all our clients,
we started her on Microsoft ADCENTER – not on Facebook.
We do this for good
reason.
All the same, she
apparently setup her own Facebook campaign for her business and suddenly became
concerned with tracking the clicks she gets from her advertising…so she won’t
suffer a similar fate to Limited Run.
(Limited Run was the
small startup who recently went public about their experiments with Facebook
advertising. They found that only 20% of the clicks they paid for were from
ACTUAL humans – the rest came from bots
and malicious scripts).
But I think her
concern was misdirected.
I’m not convinced that
click fraud is an issue we advertisers have to worry about on any major ad platform.
And much as I would
like to rag on Facebook and laugh at their click fraud problem, I have to be
fair.
Click fraud is an
issue on ALL advertising networks including my favourites.
But that’s the Network’s
problem to keep it under control.
My issue with Facebook
ads is that I KNOW for a fact their targeting is inaccurate.
I run campaigns on
Facebook upon client request. And although my results are fabulous, i know they could be ASTONISHING on a smarter ad network.
The simplest and
most basic targeting is geographic targeting, right?
Say you have a product
you can sell ONLY in the USA. You want to be able to target your ads so that
ONLY people who are in the United States will see them and click.
You’d be pretty pissed
off if you found an ad you targeted to the USA was shown in Egypt too, right?
Well – that’s EXACTLY
what happens on Facebook!
I know because I’ve
tested it.
Especially when you are
paying little per click and the graph in the top shows that you’ve saturated
your reach. Your ads start creeping into other areas you’re not targeting.
The only reason I can
think of is that Facebook’s ad targeting algorithm starts to get desperate to
use up your money…
If it can’t get you
clicks cheaply inside your geographically targeted zone it creeps outside it
and no body seems to notice.
But that’s a problem
for me.
It’s very important that
the advertising network you use has INTELLIGENT and precise targeting.
Targeting is the MOST
important skill a traffic manager can learn.
It’s more important
than ad writing.
It’s more important
than ad budgeting.
It’s more important
than copywriting.
Targeting is
EVERYTHING.
If you’re showing your
sales messages to the wrong audience, it doesn’t matter what you say, you’ll never
appeal to them. And they’ll never buy.
If your merchant account
doesn’t accept credit cards from India, no matter how appealing your sales
message is, you will never be able to collect money from India.
Targeting is
EVERYTHING.
It’s why our traffic staff
here at YaghiLabs are trained for months on NOTHING but targeting.
They don’t even write ads – that’s someone else’s job.
They don’t mess with goofy landing pages – that’s someone else’s job.
No. instead, they sift through 1000’s
of keywords at a time, sometimes undergoing grueling 8 hour targeting exercises…just
to make sure we’re showing our ads ONLY to the right target audience.
That’s the level of
dedication you can expect from YaghiLabs when we build your traffic
campaign here:

 [interested_link form=”subscribe_form” document=”18045″]Learn UN-ORTHODOX Marketing & Traffic from Jim, the controversial Ex-Silicon Valley TRAFFIC GOBBLER – Free here …[/interested_link]

Our Done-For-You Traffic
campaigns are all built on Microsoft Adcenter and later migrated to
Google Adwords (if you retain us for traffic management too).
These are
intelligent targeting platforms –
So you’re always
putting your sales message and your business in front of the right people who’ll
spend money.
Get a Done-For-You
Traffic campaign setup with us today!

 [interested_link form=”subscribe_form” document=”18045″]Learn UN-ORTHODOX Marketing & Traffic from Jim, the controversial Ex-Silicon Valley TRAFFIC GOBBLER – Free here …[/interested_link]

~jim

Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

Login

Fill your credentials below to access your YaghiLabs Learning Center account...

Download the Online Business Quick Start PDF, By Joining Our Wowesome Mailing List

Let us help you build a lucrative information selling or affiliate marketing business from home. We’ll send you...

Just fill the box to sign up:

“By clicking ‘Get Started I agree to receive daily emails from Jim Yaghi containing online marketing tips and advice. I accept these emails are written to help me sample and learn how YaghiLabs products & services can help me better advertise online. I also understand that I can unsubscribe at any time from the bottom of any email. I agree to this website’s Privacy Policy and Terms of Use.

Request the Online Business QuickStart Mini-Series, Free

“By clicking ‘Try YaghiLabs’, I agree to receive daily emails from Jim Yaghi containing online marketing advice. I understand that these emails allow me to sample and learn how YaghiLabs products & services can help me advertise online. I also know that I can unsubscribe at any time from the bottom of all emails. I agree to this website’s Privacy Policy and Terms of Use”.