Ever hear of a “phantom” email list?

Of course not.

I just invented the term.

And I invented it to describe a list that does not exist, but is still there in a “disembodied” way much like the way in movies how a ghost exists, but is not really there. In this case, I speaketh of a website that has traffic… but no names are being collected.

This, my friend, is pure HORROR.

Especially if it stops you from writing emails.

In fact, people ask me all the time, “Ben, I don’t have much traffic, when should I start building a list?”

The answer is…

Yesterday!

Start collecting them names!

And, even MORE important, writing them emails.

Yes, write emails before you even have a list — while said list is still a “phantom” floating around your website.

Why?

Well, think about this:

Earlier this year I created a new site in the male health market and had zero traffic coming in. So every day I started writing emails and putting them in an auto-responder sequence.

I’d also put them in article directories.

And, I’d put them on my site.

If I would have had the time, I’d have also read those articles into a recorder and put the MP3’s on iTunes, and turned them into YouTube videos with screen capture software.

That way you kill three birds with one stone:

1. Creating content
2. Generating traffic
3. Having emails pre-loaded into your autoresponder

So get crackin’.

Give your list a flarkin’ BODY already.

For more ways to get people eagerly buying from your emails almost every time you push that “send” button go to www.BenSettle.com

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