i decided to compile a list of my last 100 email broadcasts
and look for any patterns in their subjects and content.
just wanted to see if i can maybe get some ideas of topics to
focus on in future emailings.
i did lots of analysis. crunched lots of numbers. sorted by
all kinds of data.
and you know what i found?
the emails with the best open rates had useless subject
lines. stuff like “free PDF”, and “traffic pdf” and
“build a mobile app in 90 minutes”, “updates”,
“sympathies”, “i owe you an explanation.”
Subjects that were either so specific they couldn’t be re-used
for anything or… so “blind”, it was obvious the only thing they succeeded in
doing was to agitate lots of subscribers so they’d reluctantly open out of
sheer “get it over with”-type curiosity.
the top clicked emails then?
always the ones with free shyt inside.
Or the ones introducing some new offer. Or when the email is
super vague & brief. When links inside messages were clicked, it was obvious
from the content the click was not a “I’m ready to buy” type of click…but more a
“ughh…wtf is this?” type of click.
Actually, none of this shyt says anything about sales.
the only thing i learned in my mini-study is that i average
a 13.21% open rate and a 13.64% click-rate. not that it should mean anything to
you or anyone else reading this.
i’m not even sure it means anything to me! Except to maybe to
impress myself a little.
but anyway, what a pointless waste of 5 hours.
Thing is, I can totally see some swiper bozo racing off to re-use
the examples I gave from my data and sending emails to their list with those
Tomorrow half the internet is gonna get about 2 dozen “Free
PDF” subject-lines from 2 dozen bozos.
HAHA. Dumbasses probably think they’re gonna see the same 53.8%
click-rate I got.
No. They won’t.
So if you can’t swipe my subject lines or my follow-up
how can YOU benefit from my study?
Easy! Save your time.
I wasted 5 hours studying email stats to find out what I knew
all along. No matter what email subject or topic you send to your subscribers…
There’s only one stat that matters in ALL follow-up
And you can’t track that down to a SINGLE message or
subject-line responsible for a trail of sales.
Only one thing ensures your email follow-up gets sales EVERY
time you hit send. Only one pattern that will squeeze profit out of all
traffic. And it’s not clicks or open-rates or subject lines or content.
So WHAT is it?
Join the Internet Business Academy to find out. More details
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