Recently I got an interesting question from a website subscriber.

He has a blog and wants to know how to get more people commenting on his blog and participating in discussions, etc. This is a weird question to ask a guy like me since I don’t even allow comments on my blog.

But you know what?

I think he’s asking the wrong question, anyway.

The question I would ask is, are you finding blog comments leading to cash-in-the-bank sales or not?

If not, then why even worry about it?

Internet marketers are funny like that, though.

Few “for real” business owners (and most Internet marketers are not real business owners) ever think like your average, IM’er does.

They can’t afford to.

If they did, their businesses would die right quick.

Can you imagine a grocery store or retail shop owner asking, “hm, wonder how I can get more people to stand around in my store all day, talking?”

More likely he’s thinking, “how can I increase sales!”

Because SALES is what pays bills.

Not online gossiping.

Not social media brain farts.

And certainly not blog comments.

Yes, they COULD lead to sales.

There are ways to monetize these things, no doubt about it.

But by themselves, they’re as useless as $3 bills.

For over 700 pages of advanced email and web marketing tips that can get ye olde cash registering singing with new sales, go to www.BenSettle.com

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