You’ve probably used a bit of “curiosity magic” on your lead capture pages to better convert your traffic.
But I have to tell you, contrary to popular belief, curiosity is a weak marketing technique.
Sure you’ve seen (or even written) a headline that goes something like this:
“Mysterious NSA Trick Gets 241 New Downline in 7 days. Enter your email below to get my FREE 201 page PDF and see how it works”
It’s oozing with curiosity, isn’t it?
See the problem with this type of headline is that you’ve seen 100 more like it.
The numbers aren’t always the same.
The trick’s origin isn’t always the same.
But it’s familiar. You know that if you optin, this guy is going to drag out the curiosity provocation for another 55 minutes in his sales video and in 20 more follow-up emails—and at the end, you won’t know what the heck he’s selling until you buy it.
At which point you’ll find out it’s rehashed garbage anyway.
So that kind of headline isn’t as fascinating or as provoking as most marketers would imagine.
But do you know what I found works best in terms of copy for affiliate capture pages?
Headlines like these:
Traffic to you, in minutes
[Take a Tour]
Super Traffic Machine DIY Kit
Pumps Massive Traffic * Into Any Opportunity * Sells Products Regularly * Delivers Commissions Frequently
[Get First Dibs]
You’re probably not scrambling to stick your email into these pages either. But that’s understandable if you aren’t interested in buying these products—chances are, if you’re reading this message, you’ve already bought at least one of them.
That’s the point though, isn’t it?
A Lead Capture Page’s job is to capture the contact details of a person who is interested and has the potential to buy. Not short-term curious, but someone with an ongoing problem that needs solving.
Have you ever walked into a designer store you knew you’d NEVER be able to afford anything inside?
From the minute you walk in, you feel not welcome. Somehow, despite your best efforts to appear like a legitimate buyer, the sales attendant wastes as little time as possible with you.
How do they know you ain’t buying?
If you aren’t dressed in designer gear, it’s a good bet you won’t be buying anything designer today either. The sales attendant is here to serve buyers, which you clearly are not. So they can safely ignore you or give you cold glares until you leave.
This is why you’ll find in a mall, the high end shops are hidden in the top most, quietest floor. They don’t have SALE! SALE! SALE! written on the window in big yellow bubbles. And they don’t do any loud sales gimmicks to attract buyers.
But imagine if they did..
What quality of prospect would enter?
And would the real buyers still want to shop there?
That’s the trouble with curiosity.
It attracts low-quality window shoppers and few real buyers, who want what you sell, at the price you sell it.
Although curiosity in sales is great for short bursts of attention, it doesn’t last. Most people are quickly exasperated if you don’t quickly tell them what’s up.
But even if you manage to drag out the curiosity all the way to the point where you start selling, the minute the curious prospect has satisfied that itch, they’re outta there. They don’t read any more sales messages, and you don’t get their money.
There are better, more durable methods to engage prospects and keep them interested in consuming your sales and marketing messages.
There’s only one reason you should ever ask your traffic to join your mailing list:
To consider buying something!
YOU should know this up front.
THEY should know this up front.
Of course, even being direct in your copy is a delicate art.
What exactly should you say to prompt the best of your prospects to optin? How do you get the interest of real buyers while avoiding the window shoppers?
I don’t have time to get into details now. But I’ve spent months writing Module 5 of the DIY Super Traffic Machine which has everything you need to know about building highly profitable Lead Capture Pages.
Not only that…
We actually use a variety of techniques to push the lead volume AND lead quality. Mostly the techniques are not copy or headline related. Things like the placement of content blocks, images, colours, size, and eye-movement guidance.
And most important, is the underlying offer design.
In fact, after hundreds of profitable traffic campaigns I’ve personally run, I can tell you quite safely, the WORDS you use on a Capture Page are the one area you should minimise the trickery on.
Oh and there’s no programming or design for you to do—My designer created sexy templates for everything. You just plugin your offer that you craft with the the 5th manual’s help. And voila!
But I’m all out of time.
You can find out more about the amazing DIY Super Traffic Machine and have your own traffic kit mailed to you at the following link…
[interested_link form=”subscribe_form” document=”18045″]Learn UN-ORTHODOX Marketing & Traffic from Jim, the controversial Ex-Silicon Valley TRAFFIC GOBBLER – Free here …[/interested_link]