What can I expect in PPC Supremacy? How should I study the material? How do I use the support features?
Secret Stash
Modules
Free Videos
Lessons
**Weekly Calls
Your weekly Q&A calls are listed here. Be sure to check back weekly for the recordings if you can't make it to the live call. Call in details for calls are inside.
Lessons
- **TONIGHTS CALL POSTPONED – WEBINAR ADDED**
- Webinar #1: How to Use Your PPC Supremacy Back Office
- **WEEKLY Conference-Call Details!**
- Webinar: How to Use Your PPC Supremacy Back Office
- Call #1: Setting Up Your Sales Funnel
- Call #2: Creating Your USP
- Call #4: Websites & Landing Pages
- Call #5: The Follow-Up
- Call #6: Social Media Integration & Automation
- Call #7: Advertising Safety Standards
- Call #8: Microsoft AdCenter & Yahoo
- Call #9
- Call #10
- Call #11
- Call #3: Constructing Your Bribe
Module 1
Sales Funnel Preparation: Here we go over what Your "Traffic-Flow" process should look like, along with Visual Flow Charts, Videos, and Downloadable PDF docs - explaining the Sales & Marketing Recruiting process, and <b>it's Psychology</b>. Use it to entice. Also included, Your "time map".
Lessons
- Who are You? :o
- CONCLUSION:
- Introduction to PPC Supremacy
- Getting Rich QUICK!
- Shit People Buy
- Traffic “Flow-Chart” – (basic)
- Traffic “Flow-Chart” – (advanced)
- Simple Steps to Market Domination & Getting “Un-Screwed”
- Marketing 101: “The Great Formula”
- $alesCopy Structure & Offer Navigation
- Time Management: “The Hands-Free Business Model, Sort of”
- TRAFFIC GETTING! – Section 1: “Philosophy on Traffic” v2
- The RECRUITING “Triangle”
- Introduction to Module 2: “Creating your USP”
- CONCLUSION: An “Overview” of Module 1
- SUGGESTION BOX: ?
- TRAFFIC GETTING! – Section 1: “Philosophy on Traffic”
- TRAFFIC GETTING! – Section 2: “PPC Explained”
- TRAFFIC GETTING! – Section 3: “Identifying Your Audience”
- TRAFFIC GETTING! – The Document
2
Now we need to define "who you are". ...Or rather, who you are online ;) <b>Your "USP" stands for "Unique Selling Propostion"</b>. It's what makes YOU different from anyone else. <b><i>It's what makes YOU enticing to give money to!</i></b> In this module we'll take you through some lessons, exercises & questionnaires to define your represented self - and what value you bring to the table. *Your "USP" is integral and <b>ESSENTIAL</b> To be properly set up online - for all major traffic mediums. Better put: "no USP, no You"
Lessons
- Who are You? :o
- Creating Value…
-
The
Bourne(YOU) Identity – PART 2: “Cool People” -
The
Bourne(YOU) Identity – PART 1: “Cool Stuff” - Your Character Diagram
- Character Profile – Part 1: “The Real You”
- Character Profile – Part 2: “Desires”
- Character Profile – Part 3: “Preferences”
- CONCLUSION: “Your Online USP”
- SUGGESTION BOX: ?
-
The
Bourne(YOU) Identity – PART 2: “Cool People” -
The
Bourne(YOU) Identity – PART 1: “Cool Stuff” - Introduction to Module 2: “Creating your USP”
-
The
Bourne(YOU) Identity – PART 3: “Identity Theft” - Character Profile – Part 4: “Knowledge”
- Character Profile – Part 5: “Skills”
3
<b>Here we want to create your "bribe"</b>. (otherwise known as "cool thing you give away in exchange for your prospects email address/other desired info") In creating your bribe, we need to identify an angle, establish a topic, manufacture a "frame", and choose a delivery mechanism. Then we need to construct it and put it all together. After doing so, we'll show you how to PACKAGE it - and integrate it with your own website or blog. Your bribe will not only GET PEOPLE ON YOUR LIST, but <b>it's the most integral component in establishing a bond and building trust</b> - while creating desire for your purchasable offering :)
Lessons
- Introduction to Module 3: “Creating Your Bribe”
- “10 Philosophical Things” and Thought Transformation
- Rules to Constructing Your Bribe
- Formulating an Irresistible Offer
- Framing Your Bribe
- Defining Your “CTA” – (Call-To-Action)
- Packaging Your Bribe: As a Webinar
- Packaging Your Bribe: As a Teleseminar
- CONCLUSION: How does your bribe measure up?
- SUGGESTION BOX: ?
- Choosing a Delivery Mechanism
- Packaging Your Bribe
- Packaging Your Bribe: As a Portable Document (PDF)
- Packaging Your Bribe: As an Audio
- Packaging Your Bribe: As a Newsletter
- Packaging Your Bribe: As a Screencast
- Packaging Your Bribe: As a Motion Video
- Packaging Your Bribe: As a Membership
- Packaging Your Bribe: As a Telephone Call
4
<b>In this module, we'll be going over how to set-up, create, and publish your own blog, website, and landing pages.</b> This is an invaluable skill to know - even if you decide to outsource this process in your business. You'll be taken through everything from - <i><b>"how to set up a hosting account"</b></i> -to- <i><b>"which website creation software to use"</b></i> -to- <i><b>"how to use it"</b></i> -to- <i><b>"how to publish your site LIVE to the web"</b></i> -to- <i><b>"how to design a landing page that converts!"</b></i> You'll also find your very own "landing page generator" to whip out your own landing pages on the fly... and you can even use it on your blog! Enjoy the process and good luck becoming your own website/landing page developer :-)
Lessons
5
<b>In Module 5, you'll be taken through the "follow-up" process.</b> Here are some of the questions you'll be better equipped to answer - after completing this module... <i>Which "email autoresponder" should I use?</i> <i>How do I use it?</i> <i>How do I create an "autoresponder form" - so I can collect email opt-ins on my website?</i> <i>How do I install an autoresponder form on my website/blog?</i> <i>How should I structure my email messages? Should they be short or long? How many links should each message contain?</i> <i>How can I effectively structure a "sales message" in my Newsletter, Emails, or Bribe?</i> <i>Should I host my follow-up messages in emails, or should I put them on my blog??</i> <i>How often should my email autoresponder messages go out?</i> ...All answers you'll know first hand, soon! *The follow-up in completion, associates with Modules 3 and 6, so please reference them for missing segments, to ensure you're completely informed.
Lessons
- Introduction to Module 5: “The Follow-Up”
- Choosing an Email-AutoResponder
- Quick Overview of Aweber
- Creating a “List”
- Creating a “Lead Capture Form”
- Installing a “Lead Capture Form” on Your Website
- Creating “Follow-Up” Messages
- Email Copy: “Writing Your Emails”
- Newsletter Copy: “Structuring Your Follow-Up Messages/Videos”
- Follow-Up Practices, Sequences & Timelines
- “The Most Effective Follow Up Tool Alive”
- CONCLUSION: “Unleashing the Follow-Up”
- How “Email Opt-In Forms” Can Affect Conversion
- CONCLUSION: “Unleashing the Follow-Up”
- SUGGESTION BOX: ?
- Installing a “Lead Capture Form” to the Landing Page Generator
- Installing a “Lead Capture Form” to Your WordPress Sidebar
- Newsletter Copy: “Sneaky Story Selling”
- Newsletter Copy: Live “Story Dissect” Writing Demo
- Newsletter Copy: “The Story Factory”
6
<b>Welcome to "Social Media Integration for Hands-Off AUTOMATION"...</b> This Module will show you how to integrate your Social Media platforms - so you can "connect with your prospects" - AUTOMATICALLY - while tapping into THEIR networks virally, in an ongoing fashion through automation. The purpose of this process is the "perpetual traffic" you tap into, gain, and watch escalate over time... This process leads to MORE leads, MORE contacts, MORE sales... and FAR CHEAPER overall lead cost$ through and through.
Lessons
- Introduction to Module 6
- Letter for Friends
- Another Letter for Friends
- Link Looping
- Socially Propelled SEO
- CONCLUSION: “letting your perpetual traffic flow”
- SUGGESTION BOX: ?
- Socialised Advertising Models
- Social Contact Card
- Social Email Signature
- Social Lead Generation
- Push to Share
- Creative Commotion
7
<b>This Module is all about "saving your ass"</b>. Here's what that means... Here we're going to discuss and demonstrate how to make your website "Google friendly" and FTC compliant. Each one is vital to the existence of your business online. While "Google Adwords" is a big part of the emphasis - regarding "paid traffic" mediums, they are only the internets culprit initiator. All major contenders will soon embrace many of these regulations. People ("the customers") use their computers these days, so those not disciplined enough to "play by the rules", wont be playing at all. Pay attention here and think twice before you result to "skipping-a-step", as one wrong move, or a move not taken, may be your last... and it could be an expensive one ;) With that said, this Module contains some of the easiest ways to separate yourself from most of the competition online today... <b>For one reason: </b>the competition isn't there :)
Lessons
- CONCLUSION
- RESOURCES: Google Quality Score Checker **NEW**
- space holder
- Introduction to the Fun World of Compliance
- ***IMPORTANT DISCLAIMER**** Ignore At Your Own Risk
- RESOURCES: Legal Resources for Online Businesses
- CONCLUSION: shit in order? check.
- SUGGESTION BOX: ?
- Advertising Safety Standards
- LEGAL CONCEPTS: Trademarks
- LEGAL CONCEPTS: Copyrights and Intellectual Property
- LEGAL CONCEPTS: Federal Trade Commission & Fair Business Practices
- WEBSITE LEGAL PAGES: Contact
- WEBSITE LEGAL PAGES: Disclaimer
- WEBSITE LEGAL PAGES: Privacy Compliance
- WEBSITE LEGAL PAGES: Income Disclaimers
- WEBSITE LEGAL PAGES: Terms of Service
- GOOGLE: Requirements
- GOOGLE: Best Practices
- GOOGLE: “No-No’s”
8
Yahoo has now merged with Microsoft, in their new search engine - Bing. <b>Here you'll be taken through Bing.</b> Follow each procedure and take each process in stride. Bing is a great place to test offers and feed your business with an endless stream of prospects!
Lessons
- Getting More People to Opt-In and Become Leads
- Getting More People to See Your Landing Page
- Introduction
- Writing Ad Copy
- Creating Congruency from Ad to Landing Page Offer
- Landing Page Strategy
- Cutting Lead Co$t Without Losing Performance
- Increasing R.O.I.
- Conclusion
- SUGGESTION BOX: ?
- Setting Up Yahoo & Bing Advertising
- Choosing Audience
- Creating Your First AdCenter Campaign
- Campaign Settings
- Budgeting Strategy
- Importing Campaigns
- Keyword Research Part 1
- Setting Initial Bids
- Keyword Research Part 2
- Landing Page Compliance Requirements
- Adding Conversion Tracking
- Getting More Impressions
- Maintenance Strategy Video + FlowChart.pdf
9
<b>Welcome to Facebook Ads!</b> Paid Facebook advertising has become a major contender for delivering traffic in volume. Although, not "search queried" yet like a real search engine, Facebook offers a combination most others dont = The Largest Social Network + Paid Scalable Reach! This allows you to gain fans and brandability on Facebook - while leveraging their "paid reach" at the same time. Pay close attention, as achieving maximum R.O.I. on Facebook requires some advertising differences. Appreciate Facebook Ads in your advertising arsenal, as the exposure available can easily supply your business with another "7-figure" supply arm.
Lessons
- Introduction to Facebook Ads
- The “Socially Acceptable” Offer
- The “Fan-Driven” Landing Page
- Facebook Ads: Advanced Demographic Targeting – Part 2
- Campaign Maintenance Strategy
- *Fan-Page Generator
- CONCLUSION: Facebook Success Fundamentals
- SUGGESTION BOX: ?
- Getting Started With Facebook Ads
- Fan Pages – Part 2
- Application
- Fan Pages – Part 1
- Groups
- Maintaining Your Fan Page
- Adding FBML Application
- Configuring Your Fan Page
- Facebook Ads: Creating an Ad
- Facebook Ads: Region Targeting
- Facebook Ads: Demographic Targeting
- Facebook Ads: Advanced Demographic Targeting – Part 1
- Facebook Ads: Connections Targeting
- Facebook Ads: Likes & Interests Targeting
- Facebook Ads: Bidding
- Facebook Ads: Budget
- Facebook Ads: Education & Work Targeting
- **BONUS** Facebook $0.01 CPC Bidding Technique
10
<b>Welcome to Linkedin Advertising!</b> Professionals stay "Linked-in", and those professionals make HIGH-Quality prospects for your business. ...And Linkedin's PPC advertising platform is a great way to connect with them!
Lessons
- Introduction to Linkedin
- SUGGESTION BOX: ?
- Ideas For What You Can Sell (and how to sell it!) On Linkedin
- …What’s So Special About Linkedin?
- Introducing LinkedIn Ads
- Landing Page
- Ad Images – Part 1
- Ad Images – Part 2
- Setting Up Your Linkedin Profile…
- Ad Destination
- Ad Title
- Ad Description
- Split-Testing Ads
- Targeting on LinkedIn
- Targeting Company Size
- Targeting Job Function
- Targeting Seniority
- Targeting Gender
- Targeting Age
- Targeting Geography
- CPC vs CPM
- How High Should I Bid?
- Daily Budget
- Final Steps
11
<b>Welcome to Twitter PPC! Say what!?</b> Ok so it's not exactly "PPC", but we've engineered it so... And these strategies make for KILLER viral & compounding exposure for your business. Plus it's dirt cheap! :-)
Lessons
- Introduction to Twitter PPC
- Who to Follow?
- The “Backwards” Twitter Approach…
- Writing @Mentions on Twitter PPC
- CONCLUSION: “Just Tweet It”
- SUGGESTION BOX: ?
- Is there really a Twitter PPC?
- What Is So Special About Twitter?
- Creative Uses of Twitter
- What to Advertise With Twitter “PPC”
- Profile Maintenance Strategy
- Targeting on Twitter PPC
- Twitter Automation
12
<b>PPC on YouTube!</b> Yep yep! YouTube's platform not only allows you to display transparency in your marketing, but now you can use "PPC" to scale additional exposure for your videos. This not only allows you to expose your videos to a larger audience, but it also allows you to benefit from the additionally gained viral exposure!
Lessons
- (Y) Creating Your First YouTube Campaign
- (Y) Creating Your YouTube Account
- Increasing Impressions…
- Pruning Keywords
- Video Compliance
- Creating a Channel Video
- Landing Page Compliance
- Creating Congruency from Ad-to-Landing Page Offer
- Landing Page Strategy
- Writing Ads
- Keyword Research
- Creating Your First YouTube Campaign
- Creating Your YouTube Account
- PPC Potential on YouTube
- Introduction to YouTube PPC
- Budgeting Strategy
13
<b>Behold, the `almighty Google Adwords!</b> Let's get serious... NOTHING allows the kind of immediate "R.O.I." like the feared, yet powerful Google Adwords. Search-queried, and real-time desire driven, Google Adwords delivers you the most quality prospects you could possibly ask for...
Lessons
- Introduction to Google Adwords
- Creating Your First Adwords Campaign
- Choosing Your Audience
- Campaign Settings
- Budgeting Strategy
- Setting Initial Bids…
- Campaigns & Adgroups
- Keyword “Grouping”
- Keyword Research
- (KR Part 2): WONDERWHEEL
- (KR Part-3): Content
- Adding “Conversion Tracking”
- The ‘Quality Score’
- Google Analytics
- Pruning Keywords
- Google Website Optimiser
- Image Advertising
- Video Advertising
- BONUS: Getting “Certified” with Google?
- CONCLUSION: Winning with Google Adwords
- BONUS: “Avoiding/Getting Around Slaps & Bans”
- BONUS: Google Hard Times
- DANGER: (*Account At-Risk of Imminent Death!)
- Landing Page Strategy
- Adwords Landing Page Requirements
- Increasing Impressions…
- Maintenance Strategy
14
<b>Welcome to the beautiful lead-generation world of "Compound Interest"</b> This is where you make the word "competition" obsolete. Cherish this new power and say a prayer for the poor-souls that used to infringe on your marketing results...
Lessons
- CONCLUSION: Enjoying Your Throne :-)
- Competition Killing Aftermath
- Additional Content-Bomb Deployment
- Adding Platforms
- 28 days
- Competitors BEWARE!
- Compounding Interest…
- Compound Cycles
- Containment
- Deployment on Linkedin
- Deployment on Facebook
- Deployment on Twitter
- Link Cloaking
- Introduction to “Compound Interest”
- Compound Tactics
- Compound Theory
- An Unfair Advantage…
- Manufacturing Your “Content-Bomb”
- Premium Content Selection
- Configuring Your Content-Bomb
- Backwerdz Lead Generation Operational
- Using Content-Bombs to Unleash Lead Generation Warfare…
- Content-Bomb Distribution
- Initiating Sequential Deployment
- Tracking
- **SPECIAL WEBINAR TUESDAY**
Conclusion
Here you'll find a wrap up to Module 4, along with answers to some questions - regarding Google Adwords and "high-traffic" video & image hosting...
Lessons
Bonuses
Lessons
Resources
Lesson
90 Minute HTML
The 90 Minute HTML training demonstrates how a landing page is professionally built with HTML and CSS along with a commentary and tutorial for beginners. It also includes a bonus video that shows you how to create a quick money-making launch that can add a cool $3,000 a month to your income in only ONE hour! Get it here http://jimyaghi.com/90-minute-html
Lessons
90 Minute App
Missed the 90 Minute App Webinar? For YaghiLabs subscriber only, you can learn to build cross-platform Mobile Applications and help your business branding! More information here http://jimyaghi.com/90-minute-app
Lesson
PPC Domination w/ Commentary
This is the legacy PPC Domination course by Jim Yaghi with commentary, notes, and support to help you navigate around the parts that are out-dated.
Lessons
- 13. Keyword Reconnaissance 2: Tools for Keyword Research
- 4. Landing Pages: How to Create a Welcome Mat that Turns Visitors into Friends
- 15. Conclusion
- 11. Finding the Hot Buttons: How to Write Effective Sponsored Ads
- 9. The 3 Minute Work Day: How to Use Split-Testing to Slash Click Cost and Boost Returns
- 8. Targeting Prospects to Capture: How to match keywords to search strings
- 7. The Adwords Command Centre: A guided tour of the Adwords Interface
- 6. Getting a Hang of the Basics: How to setup your Google Account for the First Time
- 5. Introduction to Pay Per Click Marketing
- 3. Domain Names: Getting Your Internet Street Address
- 2. The Perfect Prospect
- 1. Introduction: The Sales Funnel
- 0. Foreword
- 12. Keyword Reconnaissance: How to uncover the “money” keyword terms
Traffic Accelerator
Lesson
YaghiLabs IBA
The YaghiLabs Internet Business Academy shows you how to SIMPLIFY and AUTOMATE a business project on the web.
Lesson
Other Lessons
Super Smart!
Conclusion
Here you’ll find a wrap up to Module 4, along with answers to some questions – regarding Google Adwords and “high-traffic” video & image hosting…
90 Minute HTML
The 90 Minute HTML training demonstrates how a landing page is professionally built with HTML and CSS along with a commentary and tutorial for beginners. It also includes a bonus video that shows you how to create a quick money-making launch that can add a cool $3,000 a month to your income in only ONE hour! Get it here http://jimyaghi.com/90-minute-html
90 Minute App
Missed the 90 Minute App Webinar? For YaghiLabs subscriber only, you can learn to build cross-platform Mobile Applications and help your business branding! More information here http://jimyaghi.com/90-minute-app