A friend of mine who’s been doing online marketing for 2
years recently told me:
“I have no brand! Can you help?”
2 years with no brand? That’s a giant error.
Many supposed “online entrepreneurs” give themselves credit
for something they are not. Marketers? Maybe. But entrepreneurs? No.
Every few weeks, they up and leave the last website they
built and start a brand new one.
Their justifications are endless –
– Now, they’re promoting a new product.
– Now, they’ve signed up to a new affiliate program.
– Now they want to get better search engine placement with a
No matter the reason, having numerous websites and domains
is NEVER a good BUSINESS strategy.
Business requires a brand–which simply means, REPUTATION.
How can you gain a reputation when a customer who finds you
today can’t find you again tomorrow?
If you want ongoing traffic, word-of-mouth referrals, and an
ever-growing customer base, you must first establish a brand. Then you determine
who its audience is and create a long-term strategy to systematically solve the
problems of that audience in a unique way, and finally, you must…
…STICK TO IT!
Now, when you have a new product to sell, find a way to frame it
to fit your brand–instead of changing your business to fit the new product.
Know what’s hardest about getting ongoing traffic?
Choosing a name for your brand is easy. Figuring out a
target audience is simple. But coming up with a strategy to solve that audience’s
problem in a UNIQUE way is the ONE thing you can’t do on your own.
That’s why, in our Done-For-You Traffic Service, we spend a good part of a TWO HOUR
consultation with you finding your brand strategy before we contract it down
into one precise, concise statement.
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After we talk about your branding strategy, we’ll go ahead
and build a custom turn-key advertising campaign just for you.
All you have to do is press “go” and the rest is taken care
Read more about it now!