it’s been at least a couple of years since i last wrote to
you so i don’t blame you if you’re thinking “who the heck
is this Jim Yaghi person and why is he emailing me?” Give
me a few minutes and hopefully something in this message
rings a bell and you’ll be keen to reconnect.
First off, i’m Jim, ppc traffic generation specialist and
founder of YaghiLabs (site www.yaghilabs.com). Slightly
older, wiser, and a bit worn and war-torn.
At some point in the past 14+ years of which i’ve been
running an email newsletter for online business owners, you
subscribed to my daily insights, tips, and advice.
Specifically, you filled out a form at my website
requesting to receive my newsletter, and/or you were one of
my thousands of loyal, amazing customers.
Believe me when i tell you, sending this email is probably
one of the hardest things i’ve ever had to do it’s been
sitting in the queue for more than a year–waiting for me
to get the courage up to send it. Quite frankly, i’ve been
paralyzed by fear of failure and rejection from you.
I understand time moves quickly in internet years and a lot
has changed in your life and interests since the last time
you heard from me. But I’d love to know if you’re still
actively operating an online business (or are thinking
about getting back into it)?
Rest assured, if you are no longer interested, definitely
don’t remember me, or are certain you don’t want to hear
from me again, you can remove yourself from any further
communication quite easily. I only ask that you [CLICK THIS
LINK TO UNSUBSCRIBE] <%7Bunsublink%7D>, and the deed is
The link above does nothing more than remove you from my
email list, while retaining my impeccable sender reputation
so messages continue to reach other subscribers who
genuinely want to keep hearing from me.
please accept my sincere apologies for the long absence.
I’ve been obsessed with a “small” project that took me in
all kinds of different directions and some life changes. It
was not my intent to disappear or abandon you.
You should know during my absence i’ve been actively doing
traffic generation and internet marketing as a service for
high profile clients and for my own projects. I’ve only
been absent from writing about my work.
To help jog your memory, here’s a summary of what’s
happened—some of which you may remember from the
newsletter. I’d really love it if you would write back a
personal note with some of your news too…
About 14 years ago, I started out as a rookie in affiliate
marketing while doing a computer science PhD in Sydney.
I got a reputation for being a traffic generation prodigy
and was quickly noticed by Mike Dillard and Tim Erway of
Magnetic Sponsoring (now Elite Marketing Pro). We worked
out a deal in which i sent traffic exclusively for them.
Over the following months i used Google Adwords to send
100,000+ leads, tens of thousands of customers, and
thousands of affiliates. Toward the end of my tenure with
Magnetic Sponsoring, i authored the popular “PPC
Domination” which was published and sold under their brand
which set a sales record for the industry at the time.
I met Ben Settle when he was writing and researching the
sales letter for PPC Domination. He had written or
rewritten the bulk of Magnetic Sponsoring’s sales material
(which converted the traffic i drove at the time). He later
became an important influence in my marketing and someone i
consulted with often on sales and business strategy.
Later, i moved from Australia to California to partner with
We released the Google Switch, a traffic report downloaded
by a majority of the members of SEONetworker,
MyLeadSystemPro, CarbonCopyPro, Numis, and Betternetworker
to name a few. We built a remarkable viral campaign that
dominated 6 or so traffic platforms and were among the
first people in the community to profitably use Facebook’s
ad network and even invented our own Twitter PPC.
That same year, we released PPC Supremacy, a comprehensive
course for traffic generation on different platforms which
we briefly opened for 24 hours and sold out.
Shortly after, i relocated to Jordan where i met and
married my lovely wife of 8 years, Aya.
During this time, i started working on a pet project to
develop a business model i named “Micro Business”. It was a
solution for what i predicted of the future … the rise of
Over the next year and a half, i developed that model while
selling a number of online marketing services which were
rendered by a team of about 20 relative novices (interns)
who were able to simulate and scale the standard and
quality of my own expertise. My Micro Business was largely
based on Henry Ford’s model of business which essentially
broke down complex tasks into repetitive tasks that were so
small and simple they could be rendered by regular people
with little or no expertise.
As a team, we built and managed 100 or so full marketing
funnel, email, and traffic campaign builds in a service for
which demand was so high that TWICE we stopped taking
orders because the back-log of work was 6 months long.
To be honest, i did not enjoy running services, primarily
because i do not manage people effectively. The businesses
we built campaigns for, while diverse and varied, bored me
to no end. And while the model was beautiful on paper, it
had some issues in practice that i did not have a solution
for until years later.
After a painful year of managing people in a service
business, i relocated my Auckland-based online business to
Aya and I had our son Adam. He is now five years old,
speaks, reads, and writes three languages, and is a delight
and pleasure to watch grow up every day. He’s obsessive
like his father and very, very persistent. He’ll probably
feature often in future emails from me haha.
During my time in Dubai, i began selling information
products again. At first, a coaching program, “Done With
You Traffic” and then several micro products including 90
Minute App, 90 Minute HTML, the much beloved Traffic
KickStart, Googly Website, Monthly Launch Formula, and so
Selling micro products was an interesting model with lots
of promise. It was remarkably effective, the products were
popular, and were fun to produce and deliver.
But it was not quite what i was looking for in terms of
I’m a computer scientist, not only by training, but by
birth. I came out of the womb clacking away at a computer
(truthfully, I’ve been programming computers from the
tender age of 9). And my dream since 12 was to found a “dot
com”, before that was actually “cool”.
So while in Dubai, a thriving economy that quickly embraces
new technologies, i co-founded eSaraha a customer
satisfaction management software as a service solution
primarily for restaraunts–with a plan to ultimately expand
into other service businesses.
eSaraha required most of my focus, so i retired all
existing information products from the market and replaced
them with an ambitious single product called the “[DIY
Super Traffic Machine]
It was originally planned to be 8 manuals, delivered
monthly, containing step by step instructions to build a
complete affiliate marketing business from scratch,
following methodology that we developed in the Micro
Business model phase of YaghiLabs. It in fact turned into
an impressive 11 books that i am until this day truly proud
of and that continue to sell despite no special marketing
effort on my part for years…and that people as recently
as this month call or write to rave about what the course
has done for their business.
Like i said, i needed to focus on building the new “dot
com” business which got off to a roaring start–we built
custom solutions for international food giants Americana,
Hardees, KFC, Buffalo Wild Wings, and Burger King–all were
talking to us ready to go.
Unfortunately (or perhaps fortunately), i had a falling out
with my partners in the “dot com” and left the business
only three months later.
Meanwhile, i got behind schedule in producing the Super
Traffic Machine series of manuals. While our customers
(perhaps you were one of them) were extremely patient and
forgiving, it turned into a nightmare of battling
technology and trying to keep track of subscriptions and so
This is around the time i went down the rabbit hole…
You see, for some time i’d been fighting the primitive
limitations of popular service providers Aweber,
1ShoppingCart, PayPal, Clickbank, and Kajabi which are not
really built for the kind of custom things i needed to do.
They are designed, honestly, by frustrating assholes who
seemed to think MY data is theirs, making it difficult or
even impossible to change platform without losing large
chunks of the data.
For example, after 5 years with Kajabi as my primary
membership solution, i had enough with their lack of
improvement on old problems, poor customer support, and
primitive API. The last straw was when the credit card i
used to pay for Kajabi was lost overseas and thousands of
my customers were locked out of their purchases. I spent
over a week trying to get a response from their support
staff to help me update my payment method.
I wanted out.
But i had built enormous volumes of business assets into
their system including videos, text, and customer data.
They did not offer a proper way to export all those assets
in full. I literally had to hack their system to get
everything out and i’m not even sure i managed to get
In fact, some of my product assets have been permanently
lost (unless i can find a back up on one of the pile of old
hard drives i keep around)
Similarly, Aweber and 1ShoppingCart force you to double
confirm your email leads–including customers–even when
moving them from one mailing list on the same platform to
another. It’s like they put you into some baby pen so you
don’t hurt yourself and accidentally hurt them in the
process or something.
Paypal, which i have always loved for payment processing,
has no way to adjust or change a recurring payment profile
without forcing me to ask existing customers to sign up
again for a product they already decided to buy once.
These limitations drove me crazy much longer than they
actually became a serious business problem. So i got this
little idea…which was a bit bananas…
Why don’t i build my own platform and keep my data to
myself so no one can hold me hostage to their platform
Sure, i could probably whip up something in about 3 weeks.
And actually, i did. The trouble is i couldn’t rely on it
to be robust and to scale. For the entire next year, i
worked obsessively on this platform, which i literally
built to serve ONE. Me.
I completed the [Super Traffic Machine]
series eventually, way behind schedule, and informed
customers via the Facebook product page how to get the
remainder of the series. But had to manage the entire thing
manually…and again i’m sure a lot of subscribers missed
the message. (btw, if you were one of our old customers for
that, please let me know if you’re still interested in
getting the rest of the series, it’s been sitting here but
i didn’t know how to reach you with all the mess).
Anyway, there i was working on getting all my data out of
the various services i use to manage my business…when i
started to notice some patterns in the data that i had
NEVER seen before.
I mean, crazy insights that i’d missed out on because like
most online business owners, the different software
services we use to manage and run our businesses…each
owns a piece of our data but doesn’t want to share it very
well. And i just thought about all the missed opportunities
in that data to know simple things like …
who are your top most valuable customers … (perhaps you
can call each of them and sell a high-ticket offer)
who is your most loyal (longest time, most frequent
how much is a customer really worth over years of their
Not only that, but i started to imagine an automated,
intelligent, dynamic machine learning software that would
actually take all that insight and turn it into action
without my interference. And i got this idea to create
adaptive sales and follow-up campaigns that could see the
patterns a normal human can’t…and could use those
patterns to figure out how to sell more product to more
And i thought jeepers, this is it.
THIS is the kind business i want to own.
After some digging around, i found a professor in Germany
who was interested in this area of research, and offered to
“intern” under him as a researcher and a doctoral student.
He accepted. And i spent the next year going through the
tedious visa process to move my family to Germany.
Which brings me to today.
I am writing to you from my office in Germany, ready for
the next phase of business and research. This email is
being delivered to you from my platform–it may have some
bugs that need ironing out still–The platform i’m building
will probably revolutionise marketing and is at the
bleeding cutting edge of tech. Right now, it’s a purely
academic project but the plan is to turn it into a
commercial service that others could benefit from.
Would you be interested in being my “guinea pig”?
I’d like to write you daily emails again, with insights,
advice, and tips on marketing and online business. The
topics are probably going to be more mature than they were
before. We will talk about business models, finding
investors and funding, crowdfunding, building a business
for scale, hiring, company culture, and so on. I’ll pass on
a lot of the experiences i’ve gained recently and as i go
Not only that, i’m still very much a PPC traffic expert and
you’ll still hear about traffic and conversions.
For the past few years, i’ve taken on an exclusive handful
of big budget clients and singlehandedly managed massive ad
campaigns for them in some of the most brutal, highly
regulated, and competitive markets. So i can still pass on
lots of those traffic generation insights you’ve grown to
love over the years. There are new ideas and breakthroughs
i’ve had, which i’ll tell you all about.
Plus, you’ll hear about my personal stuff—travels,
overcoming struggles, health, family, and mindset.
The emails i write you and your interactions with them and
with my site, sales pages, and products will be collected
and anonymized (for legal reasons) and this will constitute
data for the machine learning algorithms i’m developing.
For all intents and purposes, you won’t notice anything
different but i do promise to share with you any
interesting developments i find.
If all of this sounds totally boring to you, i will
completely understand if you decide to unsubscribe.
Otherwise, if you like to join me on this journey, the most
obvious things you’ll notice are that i have some
fine-grained feedback mechanisms in place such as the
“Cheer” button on posts at the site, and the “not
interested” link in the footer of emails where if you keep
hearing about a product you’re definitely not interested
in, you can silence it while remaining subscribed to other
updates (if you like).
There’s a few less obvious things maybe you’ll notice or
won’t…but it’s all part of my vision.
The website is still a great big mess and i’ve got a bunch
of stuff to figure out. Bear with me while i sort it out,
but i’m going to try to keep in better touch from now on.
I’d love to hear from you your news…So write me back a
line or two and tell me what you’re working on these days
And if you have not done any internet marketing for a while
and are looking to get back into it, i really suggest you
take a look at the [DIY Super Traffic Machine]
. It’s a
comprehensive internet marketing program that takes you
through every aspect of setting up a sales machine online,
step by step, to the very last detail.
Read more here…
Until next time,