More on the tech stack today–domains, hosting, and
websites. You’ll find my recommendations differ from the
past and i’ve got some unconventional ideas on how you
can build better websites, very cheap, with an eye for
Also, forgive me i’ll probably be absent from your inbox
a few days, as i start my next round of chemotherapy
Let’s dig right in:
I once recommended Godaddy for domain registration.
Not because of any particular advantage–I just started
using them in the beginning and continued with them. I had
no complaints and my website was also hosted with them so
it made things easier to keep domain and site together.
I also enjoyed their email forwarding which was included
But a few weeks ago, and only by chance, i noticed i was
being charged $20 for a domain renewal which i could swear
i had originally bought for $8/year.
There were no extra bells or whistles and it was not a
premium domain by any means.
So i did some digging and discovered that domain name
providers are NOTORIOUS for getting you in on a low price
and then making up the loss by quietly raising the price
year on year. They’d been doing this to me for a long
time, with several domains, and i was paying much more than
i had ever originally agreed to, without realising.
I had no idea i was getting raped so hard for so
long–which might explain why my prostate is now so fucked.
After some searching, i found two good options:
1) Cloudflare domains
– They offer cost pricing at $USD 8.03 / year dotCOM
2) Google domains
(not available in all countries)
– They offer $USD 12 /year dotCOM domains, excluding tax
and subject to change.
Both come with WHOIS privacy, which Godaddy and co charge
I suggest you transfer your domains over to one of the
above, even if you’re getting discounted pricing through
some domain club or whatever. Sneaky pricing should not be
As for mail forwarding, i’ll show you how to do it in a
I used to suggest beginners host their website with
Hostgator or Godaddy. Both have a cheap monthly fee for
small, low traffic sites.
However, today i recommend my clients go a completely
different and unconventional direction.
Ultimately, cheap hosting is made possible by selling you a
“shared hosting” solution–this is a single computer
serving hundreds of users’ websites. The minute you have
traffic more than one or two stragglers at a time visiting,
your site starts to crawl and you need an upgrade or risk
losing traffic. Google penalises slow websites. Users hate
Upgrading your hosting after the fact wastes time and take
lots of work. You have to migrate all your resources,
software, and settings to a new machine and it’s a serious
On conventional hosts, the next level is to go with a
Virtual Private Server or a Dedicated server which can
range in cost from $80-$300 / month depending on how much
power you need and if you require a support package.
A much better option i’m recommending today is NONE of
Instead, use a CLOUD-based hosting solution!
Specifically, i’m recommending to my clients they use
Google Cloud Platform (GCP). You get to configure a machine
to the exact specifications you want and you have complete
control over it. You only pay for the computing power you
use for the amount of time you use it.
Here’s something you’ll love about GCP…
You receive a $300 credit to use for 12 months, lots of
“forever free” computing power usage–AND you can do a
one-click install of a fully configured Wordpress website,
complete with NGINX, PHP 7, microcaching, Phpmyadmin,
MySQL, https certificate
….everything you need to run a website
…All on a simple machine, for just $13/month.
…and for at least a year you’re not actually paying a
single red cent (it all comes out of the free $300 credit)!
Once you’ve created your free account on GCP, search for
the “Bitnami Wordpress with NGINX and SSL Stack for
Google Cloud Platform” stack.
It’s free to use and comes with everything you need.
If you want to save even more, downgrade the machine type
to the free usage tier by choosing the “f1-micro”
machine instead of the “g1-small” which Bitnami sets up
Now, instead of $13/month your cost goes down to $0
forever. You don’t use any of your $300 free credit and you
can save it for something else.
You can always easily upgrade later (one click) to a better
machine, if your traffic justifies it. Or downgrade too
should you ever need.
Aside from the cost, however, the best part is as your
traffic grows, scaling and upgrading hardware is very easy.
There’s mere seconds of downtime for your site. You simply
choose the new machine configuration, it reboots, and voila
you’re set. No copying resources or configurations from one
machine to another.
As your database needs grow you can decentralise. This is
SO FRIGGING POWERFUL!
If you use Wordpress to manage your site, all your posts,
users, settings, and comments are stored in a MySQL
database. When you decentralise the database, you get to
leverage the autoscaling power of Google’s dedicated
Cloud SQL Server which can handle millions of database hits
in parallel very fast.
Another benefit of database decentralisation is you can run
several dedicated Wordpress computers to handle millions of
visitors at a time, should you need it. Using an
autoscaler, your Wordpress will fire up as many machines as
needed to handle load, and then power them down when load
What this means is if you get a sudden spike in traffic
because you got in the news or some influencer recommended
your products, your site can handle it. When/if the traffic
dies down, you won’t be paying for unused computing
resources. Contrast with a dedicated / VPS server which you
pay the same price for month after month and if you get a
spike and your hardware can’t handle it….boom…the site
Granted the autoscaling upgrade will need some technical
knowhow, but by the time you’re ready for it, you can
afford to hire some help 🙂 Meanwhile, you can relax
knowing that if you get a surge of traffic, it’s possible
to scale to handle it.
Finally, here’s one thing you can do right away…If you
use Wordpress, install one of the following plugins:
1) WP Stateless
2) or, GCS
I’ve contributed to the code of both plugins, that’s how
you know they’re awesome.
What these plugins do is they allow you to offload all your
media files (images, audio, documents) to Google’s Cloud
Storage which has a built in CDN that caches files close in
physical server locations near the users, and serves them
quickly to users around the world.
Cloud Storage is dirt cheap too so you can store as many
gigs as you need, for a tiny, teeny monthly fee.
Previously, i gave little importance to serving your site
over https, but Google now gives precedence to sites that
have SSL certificates. Their browser even discourages users
to access sites that serve over http instead of https.
So it has become much more important for traffic
There are some expensive options for getting an SSL
certificate. But for most cases, unless you’re processing
payments yourself, i suggest using a Lets Encrypt
self-signed certificate. It’s relatively easy to setup your
certificate to work with NGINX or Apache. But if you use
the GCP / Bitnami Wordpress solution i suggested above,
this is automatically configured for you.
WEBSITE CONTENT MANAGEMENT SYSTEM
I still recommend Wordpress as the primary engine for
delivering content to your users and i’m more in love with
it than i ever was.
I think Wordpress is a powerful, robust solution, with
excellent support, and it constantly evolves to do more and
do better. The plugin ecosystem gives you increased power
to add all sorts of wonderful things i’ll talk about in
The only difference in my recommendations today is that you
use the Wordpress MULTISITE option when installing
Wordpress instead of the default single site install.
This allows you to create a network of Wordpress sites,
each with its own domain name, but managed from the same
interface. You do not NEED to build more than one site to
start with, but the multisite option gives you the ability
to add as many sites as you need, when you need them.
Configuration is pretty straightforward and is available in
If there is any interest, i may do a 90-minute webinar like
we used to do, on how to configure all this stuff i’ve
So write me back and let me know if you think you need it.
If i end up doing it, i’ll include it free for all past
and future customers of Super Traffic Machine.
I suggest you go explore these recommendations and set them
up if you are able. In my next email, i’ll show you some
amazing stuff you can do with Wordpress.
Using modern Wordpress tools, you can design and build your
own custom theme from SCRATCH without doing a single bit of
I’ll show you how to build beautiful landing and sales
pages, without touching any code or installing weird themes
And i’ll show you how to have a store for your info
products, how to collect payments, manage customers, build
a full featured upsell funnel, do transactional and
marketing emails, send abandoned cart recovery campaigns,
and much much more….ALL FOR FREE (or cheap) from inside
You’ll save thousands in recurring monthly software fees.
For more in depth information on putting together your
online marketing business, getting ideas on what to sell,
what to write on the key pages of your site, and how to
configure everything to work together…i’d like to
invite you to check out Super Traffic Machine.
Go ahead and read more about it at the link below…
P.S. If you have missed previous messages in the series,
check out the following:
– [Part 1: The “Yaghi Way” of Traffic Generation]
– [Part 2: Sending Traffic Straight to the Sales Page of a
– [Part 3: Sell More With Amazing *Hybrid* Pages]
– [Part 4: Why “Funnel Templates” Cause Refunds &
– [Part 5: Making Google Apologise to You]
– [Part 6: User-Friendly Buying Pages]
– [Part 7: Watching Visitors]