What Is A PPC Landing Page?

a ppc landing page is a single page from a website where users land from a search engine after clicking on an ad. the landing page will usually display directed sales copy which is an extension of the advertisement or link that was clicked.

what does it do?

every part of the sales process is about selling the next step. the main job of a landing page is to entice the user to give their contact details in exchange for whatever you have to offer. it may be a free e-book or email series.
once you have captured the email address of the user you can start to build rapport and turn them into a raving fan of your business and loyal repeat customers.

what makes a good ppc landing page?

as i noted above, the main purpose is to get the user to give you their contact details, so the copy on the page should be laid out in a clear and concise manner. the page should leave the user in no doubt what-so-ever as to their next step.
** check this example of a killer landing page **

what not to do

too many websites shoot themselves in the foot by going OTT
they glitz it all up and give waaaaay to many options which does nothing but confuse the user.
from advert to sale, it should be a calculated process.

you like ice cream right?

you ever gone into an ice cream shop and tasted some ice creams? you STILL bought one didn’t you?
your landing page does EXACTLY that, gives ’em a lil’ taste and leaves them begging for more 😉
DO NOT ramble on about what your company has done since its inception 10 years ago, nobody cares, people care about what’s in it for THEM!

so always remember

it should be focused on the USER, not you!
lots of love
ewan 🙂
oh, ps, if you wanna learn more about ppc landing pages and everything else you need in order to set up an online business that gets you money, head on over to…
the Yaghi Labs Internet Business Academy
i’ll have the kettle on 😉

A Toothy Traffic Question

Heya, Killer question from one of your fellow subscriber… [QUOTE] “I saw your presentation at the NES5 conference in Vegas. Great stuff. It seems you

Read More »

URGENT: Very Bad PPC News!

I’m really sorry I didn’t get this to you sooner. It is very bad news. Google made a major announcement December 8th stating that they’ll

Read More »


Fill your credentials below to access your YaghiLabs Learning Center account...

Fast & Easy Way to Start and Grow a Low Cost Online Business

Fill the form below to get free learning resources from YaghiLabs and learn to build, manage, finance, and grow an online-based information marketing business!

Learn from the guy pulling the strings of the world's most successful affiliate programs in brutally competitive, (some even forbidden) industries...

Daily ideas to build MONSTER traffic to your affiliate business and turn it into consistent, recurring commissions

Type your email below to read these free traffic tips in your inbox…

“By clicking ‘Read Tips’, I agree to receive daily emails from Jim Yaghi containing online marketing tips and advice. I accept these emails are written to help me sample and learn how YaghiLabs products & services can help me better advertise online. I also understand that I can unsubscribe at any time from the bottom of any email. I agree to this website’s Privacy Policy and Terms of Use.