Why I'm Such An Ass About Not Endorsing Autoresponders

People ask about auto-responders all the time.

“Ben, which service is best?”

“What do YOU use?”

“Why aren’t you an affiliate for one???”

I’m always cryptic in my responses — and some even think I’m blowing them off on it. But the reality is, I don’t endorse any one (or two or three) auto-responders.

Why not?

Well, for one thing, they’re always in motion.

I can tell you what I think is best today, but this could change tomorrow or, it may not be the best for your particular situation and business.

After all, lists grow.

Companies make bad decisions.

ISP relationships may crumble.

So I’m always open to changing auto-responder companies and testing new ones out (and you should, too).


They each have unique strengths & weaknesses.

For example:

Some will let you import your lists, some don’t. Some let you have non-confirmed opt-ins, some don’t. Some have great built-in tracking mechanisms, some don’t. Most auto-responder companies have lots of cool features but lack other really cool features their competitors have, and vice versa.

The point?

Every business has different needs.

And there’s no one-size-fits-all auto-responder.

Sorry, chief.

But that’s just the way it is.

So my opinion is, look at ALL of the reputable ones.

Most let you take free “test drives” or only charge a few bucks to test them. Play around inside and see which ones are the best fit for you and your comfort level with technology and needs.

But you know what’s MOST important?

Even more than picking the right auto-responder?

Learning to sell with emails in the first place.

Otherwise, even the grooviest, most kick gluteus assimus auto-responder won’t do you a lick of good. On the other hand, if you know what you’re doing, you can make out like a bandit every time you push that “send” button even with a crappy auto-responder.

For more ways to get people eagerly buying from your emails almost every time you push that “send” button go to www.BenSettle.com

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