One of the most pirated YaghiLabs posts was one i wrote months ago titled, “Making a Video Go Viral“.
Three weeks were invested in its research: My experience in viral traffic, expert story-telling, and the effort of 5 of our staff went into developing the post, as well as 5-figures of well-engineered ad spending.
A small example of the Effort we place in each of our posts.
Because we are PASSIONATE and love to share our experience and knowledge with others. We believe in excellent, entertaining, and relevant content.
However, with no regard to intellectual property, high-ranking members of the online marketing community pirated verbatim, word-for-word, and posted the article to their websites.
To gain from our hard work without returning the favour.
Most were so obnoxious that they did not link back to the origin or even credit the post’s author.
In fact, it upset my staff so much that some of them campaigned via comments with infringing leaders to at least include a link back — which did not happen for days.
One blogger/leader shared the same first name with me – and was only too happy to gain false authority from the name confusion.
Worse yet, we were specifically targeting organic search to rank this website for terms to do with viral marketing. We truly believe ours is a valuable educational resource for anyone experimenting with viral traffic.
Viral Traffic is an area few have experience in and it is one of the great mysteries of marketing.
Today, i’m disappointed to say that some of websites that pirated our posts atually outrank ours for search terms we target!
Is this fair?
Piracy and intellectual property THEFT has become NORM in our corrupt industry.
Web “entrepreneurs” have little ethic or regard for the intellectual property of others. Theirs is, of course, of holy importance and if they were to ever produce anything worth stealing, they would be infuriated.
Some regard copying popular blog posts as flattering. We do not.
Some believe copying popular blog posts allows the marketing of superior writers to rub off on them. This is theft on many levels.
Some think copying popular blog posts helps them gain instant traffic and search rankings–which it does temporarily.
But in the long run, they only harm themselves and destroy opportunities for partnership and working together with the content owners they rip off. In fact, the search engines are smart enough to determine the origin post eventually and remove duplicators rapidly.
There is a better way that few engage in.
The forgotten art of the Trackback.
This is not an SEO trick. It is not a technical traffic scheme.
It is a PEOPLE thing.
A trackback is a simple blog mechanism that can be likened to an extended comment.
Blogs that implement the trackback standard allow a link to another blog to show up in the comments area of the blog it refers to.
It is completely automatic.
There are many benefits to it.
How to Create Trackback and Ethically “Steal” Traffic
To create a trackback, all you need to do is write an extended commentary, rebuttal, or contribution to the discussion as a new post on your own blog.
In the post itself, link back to the originating post (you may quote segments of the post to show context, but not the entire post).
What does this do?
It instantly fires a trackback event to the popular blog you reference. If and when the trackback is approved, it will begin to show up in the original blog’s comment thread as part of the discussion.
A link back to your value-added post sends PEOPLE TRAFFIC.
Active readers who are discussing the original popular post see a link to your blog as part of the conversation. While reading comments, they may click the link to YOUR comment to read further.
What does this do?
You contribute a level of depth and interaction to both your post and theirs.
When you do this with a popular blog that has high traffic, you GET traffic without infringing on copyrights.
It does not upset the original post’s author– in fact they welcome this activity. We always approve legitimate trackbacks without delay!
For the SEOist among you, it also gives valuable “link juice” to your blog which helps your search engine ranking for the terms you want. But it also links back to the original post maintaining the other author’s right.
So you SHARE your audience with the post author and the post author SHARES their audience with you.
A trackback is a simple act of reciprocation which may spark a second, third, and fourth blog post at the originating site linking back to yours.
In the body of their follow-up post, your link is even MORE valuable.
It is a fair transaction.
In fact, it may very well lead to friendships, partnerships, and deals with the original post author, authorities, and celebrities. People with very popular blogs start sending you immense amounts of free traffic WILLINGLY.
We employ this strategy here with the blogs of celebrities and authorities in our niche and have benefited traffic from their websites – much like you would if you were to use trackback to reference our posts.
Trackbacks are a lost art, sadly.
We believe Trackbacks have an ethical place in this unethical world of online marketing.
Please, if you like one of our posts, disagree with it, or simply want to share it with your readers, do so by writing a constructive paragraph or two of unique commentary and link back.
We share because we are passionate and knowledgeable. We want to enlighten and entertain our readers.
Learn About Gaining Traffic From Popular Websites
At the YaghiLabs Internet Business Academy we show our students many other methods to “steal” traffic, ethically, from popular websites. Enrol today at: