Author: Jim Yaghi

Why You Should "NOT" Use Your Keywords In PPC Ads

There's a LOT of people teaching that in order to get a high quality score, high Click-Thru-Rate (CTR), and high conversion you MUST use the keyword you bid on in your ad's headline and body.
Is that true?
Well, I put it to the test because I never believed it for a minute.

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Just another weekend at an Amman cafe

This is just for fun guys and gals.
My brother and I usually go out on the weekend to one of about three coffee spots. “Doors” is a main one we frequent that attracts a hip young crowd from the neighbouring Jordan University. We love it there because it's just the right combination of service, atmosphere, and product.

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