Advertising physics, too nuts to remember

while practicing for the German driving license exam, i came across this mind-twister…

   “you drive round a bend once at 30km/h and again at 60 km/h. how does the centrifugal force change?”

the correct answer…and i swear this is true…is explained in the exam prep app like this:

   “If the speed is doubled, the centrifugal force increases fourfold. The formula for the calculation is as follows:
F = m x ((v x v) / r) (F = centrifgual force; m = vehicle mass; v = speed; r = curve radius).”

is this a one-off?

hellz nawww! there’s a ton of these babies with complicated calculations, formulas, numbers, and rules to memorise.

you’d think German drivers are all physicists or mathematicians, right? and by GOOOOOODD they must be aamaaaaazing drivers.

nope.

despite the difficulty of their exam, many don’t follow the rules and i count them as the worst drivers i’ve seen. and i’ve driven in many countries.

here’s my theory…

there’s only one way to pass the exam: to memorise the correct answers to the 1,500-odd practice questions.

that’s what everyone does.

because it’s easier to memorise the correct answer to questions like the one above than to understand the underlying safety message behind them.

and even if you understand the science, you’re unlikely to make such a complicated calculation on the road, in practice.

in online marketing, i see this all the time.

trainers come up with so many “rules of thumb” for very specialised situations only they have experienced. this makes what they’re teaching you more complex and hard to implement for a working result in practice.

some of this is innocent, because not everyone who’s teaching is a good teacher.

but other times, it’s deliberate.

i once recall a very recognisable name in Google advertising saying how by making a subject more complex, people will buy its training products from you.

however, like with the driving exam, lots of rules don’t actually make anyone good at anything

something i’ve always strived to do is to find a handful of core principles–simple, intuitive ideas–that drive my method. and i use those.

which is why, instead of telling you a bunch of “tricks” and rules, i rather give you a strategy and then show you step by step, with real-world examples, how to apply it.

not only is this easier to follow, but it also equips you with a way to reason about your own specific situations, present and future.

if this interests you and you’d like to build your business online with my help, i’ll show you how.

the Super Traffic Machine has few rules and simple steps. it’s an excellent course that quickly turns beginners into skilled experts. and this month, i’m releasing a new mini-course titled, “Super Charged Conversions” which will help you get more customers and sales even from little dribbles of traffic.

but you can ONLY access Super Charged Conversions for free if you enrol in the Super Traffic Machine before the end-of-month deadline FAST approaching.

see what the comprehensive Super Traffic Machine course does for you at the page i’ve linked below…

Good luck!

~jim

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Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

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