Do you split-test?
Haha! Don’t worry. I won’t tell.
No need to feel guilty for not split-testing every
page of your site.
Besides, I think the optimiser-marketer is
For many online business owners, optimising ads and
marketing materials is just their desperate attempt to create order from a
thing they can’t master. And reality is, optimisation is just an excuse to avoid something else.
Here’s what happens…
You probably think the most creative business is also the most
If only you could discover some secret super business model
or use the most cutting-edge marketing and sales techniques, then you would
In almost every case, it’s the simplest businesses in a
category that prosper.
Google started as JUST a search. A basic white screen with a
search box…that actually found stuff accurately.
Facebook stared as “Facemash”…two photos to compare and
choose the better looking.
In-n-Out Burger offers just one type of burger.
Does this mean simplicity on its own guarantee success?
The real success ingredient is CONSISTENT REPETITION.
But entrepreneurs are too creative for their own good. They jump
from one latest thing to the next, never sticking to one idea long enough to
see a positive outcome.
Hey, I would know about the power of repetition.
I used the stupidest business model in my life
when I was doing Network Marketing.
The leaders preached, the power of TWO. Talk to two people a
So I spoke to 20 people every day for a 30 DAYS. Soon I was generating
sales volume of 20,000 dollars every week!
The thing about optimisation is that people who put their
energy into it are trying to optimise one failure against more failure.
They’re willing to do ANYTHING and EVERYTHING except try the
simple, stupid, repetition.
Reality is, they don’t have the discipline or testicular fortitude
to keep trying the same idea until it works.
Optimise means to “IMPROVE”.
But you can only improve a thing that’s working.
What’s the point in finding the winning ad copy, when you can’t get your ads seen by everyon?
What’s the point in finding a winning email subject line if
your email content doesn’t produce sales anyway?
What’s the point in discovering the magical order button’s secret colour,
when your sales page doesn’t get read?
None. No point. Forget it.
This is why when I wrote the Internet Business Academy
training program, I didn’t delve into testing and optimization. Instead, i
focus on getting your first sale online by setting up your site in the most
direct path from traffic to sale.
Once you have web sales, you can optimize as much or as
little as you want.
Optimising is a pointless activity before then.
Want to learn to setup your advertising and the pages of
your website for immediate sales?
Easy. Enroll in the Internet Business Academy here:
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Inside, you’ll get the only step-by-step formula needed to get traffic and sales effortlessly.
But hey, none of these instructions will work if you try to customize
the process before you’ve made your first sale.
You gotta be willing to
repeat relentlessly until your first stream of sales comes through.
Then you can improve.
See you inside!