A subscriber writes…
“In general, what would you say is the estimated budget you need to have in place to make the initial stab at [Super Traffic Machine] work?
“Like for example, I pick an affiliate program and apply what I learn from you to promote that program. There will be ad expenses and probably paid tools I don’t know about yet.
“What would be a rough minimum amount of free capital to get this done? Free capital meaning money to burn, basically, not needed for food. :)”
This is a REALLY intelligent question. Are you also wondering whether you can afford to follow the instructions in the Super Traffic Machine, once you’ve purchased it?
as a counter-example, i’m reminded of a university friend who scraped together all the money he could, and bought a second-hand Porsche to impress the ladies. Then he took the bus to university for as long as i knew him, because he couldn’t afford either its insurance or petrol lol.
When a student is concerned with the total cost of ownership of my training, it’s an indication of business savvy.
I’ll give you an honest and complete answer if you’ll bear with me.
There are three categories of expenses to consider before starting ANY marketing training, mine included:
(1) the cost of the training itself
(2) the cost of tools, services, etc necessary to execute the training
(3) and, the cost of advertising
First, the cost of the training itself.
Super Traffic Machine, as you know, is $199 / month. It’s phewwww steep!
But i make no apologies for the price. It’s the best darn training on the topic of affiliate marketing and traffic generation. Nothing out there comes close in comprehensiveness, quality, or experience.
You will not need any other training programs from me or others. It is complete. And i put my money where my mouth is when i first launched this program and retired EVERY other training product i was selling. Including my most profitable and popular, Traffic KickStart.
As for the second expense–tools and paid services–here’s what you’ll need, at minimum, to facilitate your affiliate marketing efforts:
1. An autoresponder
We use Aweber in the 7th manual, but if you’ve read the “Yaghi Way” email series, i give free and nearly free alternatives which you’re welcome to use instead.
2. Hosting and domain
We use Hostgator/Godaddy in the manuals for domain name registration and hosting. Again i give a free or near free option in the Yaghi Way email series for hosting. Domains are never free, so you’re looking at $8-12/year for a dot com.
3. Legal documents
These are standard internet marketing legal pages (privacy, terms of service, etc). In the training, i recommend a specific one written by a cyber lawyer i trust. But you’re welcome to use any legal page generator you prefer.
These, i think, are all the paid tools you’ll need to get started.
Additionally, we suggest outsourcing some work like template design, graphics etc. But we also give you instructions, tools, and templates to help you do much on your own, so outsourcing is NOT required. In fact, the 2nd manual comes with our own custom coded WordPress theme with instructions on how to use it. This will help you get started if you’re on a shoestring budget.
Additionally, the “Yaghi Way” email series discusses a page builder you can use to easily create your own custom theme. I recommend that in place of even our own theme.
ASIDE: The “Yaghi Way” series was meant to be part of a paid newsletter but i decided instead to give it free to my email subscribers as a gesture of good will. So if you haven’t read it, you missed out on some incredibly useful information.
With all that said, i suggest allocating, about $500 for tools, services, and outsourcing your first year.
Finally, the third expense. Ad budget cost:
I have never required a specific ad budget of either my clients or students. The reason is if you’re motivated, you can make ANY non-zero marketing budget work on advertising platforms. The size of the budget only affects how quickly you gather data and feedback about the effectiveness of your marketing…
BUT the reason i never set a specific requirement is i prefer that people set their own budget while taking into account their personal risk tolerance.
From experience, students and clients both set their initial budget beyond what they can reasonably afford. They unrealistically expect their marketing to become self-funding and count on being able to reinvest their earnings to keep it up. Meaning, their budget allocation is not a “per month” allocation, but rather a lifetime allocation.
When things don’t work out as they imagine, they begin to panic and make stupid decisions on their advertising campaigns which ensures they will NEVER be profitable.
So i always pose the following hypothetical question (i suggest you ask yourself too):
“If you were to spend the entirety of this budget for 6-12 months, and make NOTHING back, can you afford it?”
In my experience, most people will backtrack and suggest a significantly smaller budget they’re willing to invest.
Of course you’re hopeful you get a quick win, but in reality, building a stable and successful business usually takes time unless you’re extremely lucky. So when you set your budget reasonably against your tolerance to risk, you will make calm rational decisions. And you’ll reach profitability with certainty.
In fact, in the first module, of the Super Traffic Machine, i ask you to see how much you can afford to budget toward marketing AND tools. Then i help you formulate a plan around these figures, which you can carefully increment as you generate a positive ROI or feel more confident in the direction of your business.
With all that said, if you can afford to spend it every month no matter whether or not you’re in profit, i HIGHLY recommend you try to have an ad budget of $500+/month ($15/day).
It’s gonna be tough work with less. Sure, you CAN start as low as $5/day but it will take waayy longer to collect useful data, let alone optimise your ad campaigns.
Even if you have a really tiny paid ads budget, we show you how to supplement your paid traffic with free and organic traffic. This is discussed at various, relevant points in the manuals.
Part of the training is to actually help you budget and invest smartly, without eating up any resources that are meant to feed you and your family.
So if my honesty hasn’t scared you off and you’re still with me, why not click the link below and let’s get you started with the Super Traffic Machine today!