a friend posted on Facebook:

   “Would you rather have scaling traffic and more revenue OR a higher conversion rate?”

bafflingly, most people were in favour of a higher conversion rate.

that’s wrong!

back when i lived in Dubai, we built a customer satisfaction platform for restaurants. part of our sales pitch was this:

when a customer has a good experience, on average, they’ll tell one other person…whereas if they have a bad experience, they’ll tell 10.

many restaurant owners think their food and service are perfect because almost EVERYONE who walks in ends up spending money. and that their only problem is filling their tables.

this isn’t true. consider these two scenarios:

imagine a restaurant at which every time someone walks in, they ALWAYS buy a meal. and on average, their meal is $50.

now imagine a second restaurant, equal in every way, but here, a meal is bought by only one in ten people who walk in.

which, in your opinion, is gonna be more successful?

the first, right?

but wait. suppose the first restaurant only gets one walk-in every hour, while the second gets one walk-in every minute.

will you change your mind now?

if you do the math, you’ll find that the first restaurant does only $50/hour in revenue, while the second does $300/hour, despite having a LOWER “conversion” rate.

i don’t know about you, but i’d rather scale and revenue over a high conversion rate, any day!

the same is true for your online business. if you have traffic and scale, even with a lower conversion rate, you can grow your revenue.

but here’s the kicker.

in the restaurant business, conversions don’t REALLY happen when a person walking in takes a table.

in reality, the people walking in have already decided to take a table, because they were “converted” either by their own previous experience or the experience of a person who referred them.

this is what we were trying to say in our sales pitch.

we wanted restaurant owners to understand that if they would focus on customer satisfaction, they would increase their REAL conversion rate, even from few walk-ins, which would lead to more revenue, traffic, and scale.

in your business, you want to focus on your existing customers and getting them to repeat their business with you. because that’s how you get revenue without the cost associated with advertising.

this revenue, in turn, you put toward more advertising, to bring in new customers.

but if you don’t have customers to focus your efforts on, you need to convert your traffic into buyers first.

that’s why in the Super Traffic Machine i emphasise the sales process as well as traffic. and i don’t teach you sales “tricks”. instead, i show you how to build relationships with your leads and customers, so they can have better experiences with you, which means they’ll happily give you their business and money.

this month, also, i’m releasing the Super-Charged Conversions mini-course to shows you five easy ways that turn even tiny amounts of traffic into leads and buyers.

they’ll only take minutes to setup, they’ll increase your conversion rate automatically, and you can forget about them.

but this mini-course is not for sale. you can only get it by being subscribed to the Super Traffic Machine BEFORE the October 31st deadline, which is fast approaching.

so you’d better hurry. you can get all the details about the Super Traffic Machine at the page linked below…

~jim