A sure sign of a destiny
Is resisting change.
Anyone who lives in
the real world knows that change is GUARANTEED. Nothing stays the same.
What works today won’t
work again tomorrow.
What brings in money
now won’t bring money later.
What gets traffic this
month won’t get traffic next.
Yet I’ve been consulted
by all of the biggest affiliate systems, ones that used to earn millions of
dollars in revenue each month, ones that have thousands of affiliates sending
them more leads than you can imagine…and almost always they resist change and
ultimately reach near-bankruptcy before they get off their butts to change.
Here’s a classic
example of an idea so many refuse to change…
Autoresponders in the old
days used to be pretty effective sales mechanisms.
An autoresponder is a
piece of software (or part of a software) that allows you to pre-write a series
of emails intended to sell a product and then organize your emails to go out
automatically (in order) a day apart to every new mailing list subscriber you
The idea being that if
you figure out a sequence of follow-up sales messages that work…
automatically show that series of messages to any lead you get; in effect replicating the SAME formula
that made sales before with every new lead.
It sounds like a
fantastic idea – it’s automated and allows you to sit around and collect sales
all day without working.
But this is dangerous
The BEST autoresponder
in the history of autoresponders was written by a company who hired me to send
After 100,000 leads I personally
sent into their autoresponder, I gathered the stats and saw that only 6% of
leads bought – with a 2% refund rate.
Now this doesn’t sound
so horrible, I guess…if you could ever replicate their expert results…but right now, I use a MUCH better way (less lazy but needing less skill) that
converts as much as 40% of the mailing list.
A near 600% improvement.
With a ZERO refund rate.
While they and all who
still use this “autoresponder series” strategy have seen a HUGE DECLINE in sales
over the years.
Higher buyer resistance. More objections. More refunds.
And this is an
important lesson for you…
NEVER rely on something that works to KEEP working.
You should DISTRUST
everything that’s working right now and assume it has a short lifespan.
Not a matter of
IF it will eventually fail…it’s a matter of WHEN.
And if you’re a smart entrepreneur,
you’ll be working on your next move. So you’re prepared when that change
But if you’re even
SMARTER than that…you’ll assume change as a constant given, and use only dynamic strategies that change with the change.
That’s why, while most
people insist that the STATIC sales page or landing page still works…
And btw, the autoresponder series approach is merely an extension of the same static sales idea – that sales will
always come from the same message…
Me…I don’t subscribe
to that belief at all.
I use a DYNAMIC sales
letter: Broadcast Emails.
Every follow-up email I write is a new DISPOSABLE mini-sales letter
that expires at the end of the day.
No email is scheduled
or autorespondered. It is written and sent in realtime.
It hits new people in new ways daily. It hits new hot buttons. It hits people at different times. It comes straight from my heart in the exact moment i feel the urge to share.
And at YaghiLabs, our
Done-For-You Consultations include not just a large dynamic ad campaign with:
– 10’s of thousands of keywords
– ads that get clicked
– and landing page
But also, a set of 10 custom
follow-up emails written for you and intended to be BROADCAST daily (not
With instructions to
get inspiration for more high-converting DAILY follow-up that is IMMUNE to
Because the dynamic sales letter IS change.
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