800 clicks, 1 sale, WHY?!

A concerned young questioner asks…

    “After 20k impressions and 800 clicks on the ClickBank offer I’m promoting, I got only 1 sale. What might be wrong?”

Poor lamb. Are YOU like him, you put your money and work into sending traffic into an offer that won’t convert?

There’s more than one reason this could’ve happened…

REASON #1 – IT MIGHT BE NORMAL:
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Sometimes, this is just the cost of advertising in a particular market, to a type of audience, at a certain price-point. Some markets are tough like this.

800-clicks to get a sale is not so abnormal. As a base estimate, i use 1% of total people who see an offer should buy.

But even this could be too high if the product is expensive or specialised, so i adjust accordingly.

This is why in the Super Traffic Machine, i include a projection calculator that helps you figure out what kind of numbers you need to be doing for your offer to make sense. What kind of commitment, how much work, how much money, what kind of conversion rate you need, what price your product has to sell for, how much commission you should be making, how many clicks, leads, and customers, etc.

You can test out different scenarios before you lift a finger and only start when you know what you’re up against.

REASON #2 –  IT MIGHT BE THE MARKETING
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Often the publisher’s marketing blows. The reason publishers use affiliates is because they wanna focus on building and fulfilling products. They outsource marketing to you, affiliate.

So yeah, their marketing probably isn’t the best. Affiliates should always avoid relying on it.

In the Super Traffic Machine, our instructions are centered around the assumption the publisher’s marketing is either non-existent or useless.

REASON #3 – IT MIGHT BE THE PRODUCT
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At times, the product you’re selling is just shit and no one wants it.

Especially if you pick based on high commission or an arbitrary attribute…more the reason to suspect the product.

You should select a product to promote on a number of criteria including its utility, the market’s expectations, the mode of delivery, its cost, AND your commission. Because profitability is a function of all the above.

It’s why in the Super Traffic Machine i give you a product-fit calculator along with a process to scientifically research, score, and select products. This way you’re sure you’re ALWAYS promoting a winner.


Surely 20k impressions and 800 clicks couldn’t have been cheap or easy for our asker.

This is exactly why you can’t afford to just go in there and wing it.

Super Traffic Machine is every affiliate’s support mechanism. It’s there to guide you through the entire process and give you insight and confidence BEFORE you press any buttons, spend money, or waste effort. So you don’t make mistakes.

If you’re serious about building a profitable, scalable affiliate business, then click the link below to learn about the Super Traffic Machine.

 It’ll be great to have you on board!

~jim

Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

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