3 lessons on a mezze platter

While in Frankfurt, we discovered a Turkish restaurant serving delicious food.

In particular, we enjoyed their mezze platter, which brings together a small variety of traditional dips in one package. Surprisingly, even Adam liked it, and he’s usually a picky eater!

As we dined, we noticed we weren’t the only ones. platter after platter just like ours went to the tables around us.

There are several business lessons here you might have picked up on. I’ll hit on three briefly…see which you got on your own.

  1. The power of bundling.
This is where you combine two or more products together to form a new and better one.

In the Super Traffic Machine, we explore bundling to help you sell affiliate products in unexpected markets. Affiliate products are competitive because others are selling the same thing you are, to the same crowd.

By bundling, you can go to a market that is not even aware of your competition. As a result, you earn commissions more easily.

  2. The idea of a “decoy”
This is where you give a false choice to a potential customer with full knowledge they’ll not choose it. You only want them to compare options so they would select what you want.

For example, in the restaurant’s case, individual items from the mezze were around 8 euros. But a mezze platter combining all the items only cost 12 euros. In this case, the individual items are a “decoy”–the restaurant knows they won’t sell many of those. But they list them as “choices” to give a frame of reference for comparison. In the end, the customer almost always decides to take the mezze combo.

Again, this is a concept you get into in the Super Traffic Machine. We use decoys to get more of your visitors to become leads and more of your leads to buy.

Finally, and the most important lesson of all, was the topic of our dinner conversation:

3. The importance of experience.

I have no idea how to run a restaurant. But I imagine that anyone who runs one successfully has figured out a few tricks–like which dishes have the highest margins.

And I bet that mezze dish is a killer money maker.

All the items are made with a few inexpensive ingredients. All can be made in large batches and refrigerated; they’re supposed to be eaten cold. And all are made in a food processor, meaning they have low labour costs.

Such is the power of experience.

Without it, you CAN NOT have success in any business.

This is precisely why the Super Traffic Machine is such an essential course for every online business beginner. You take a short-cut by using my experiences gathered over two decades of selling online.

Remember, I started my first online business in the ’90s when I was just 16! And I made many mistakes and worked really hard to find out what I teach you now.

So if you’re ready to take a leap of faith to start building your online business, i’m ready to share my experience with you. Read all about the Super Trafic Machine on the page I’ve linked below…

I also include Super Charged Conversions. It’s advanced training to help you get more sales revenue for every ad dollar spent. Again, you get this for free if you enrol before the end of the month.

Oh, wait!

That’s just days away. I’d better get back to recording while you get on with enrolling 🙂

~jim

Jim Yaghi

Jim Yaghi

Foremost Home Business traffic expert, Jim Yaghi is a Computer Scientist and Mathematician who used to build search engines for a living. At 16 he created a mildly popular social network and has been an online entrepreneur for over 15 years. In 2006 he rose to the #1 Affiliate rank in many Home Business programs (most notably Magnetic Sponsoring). Today he's best known for hatching the first industry-wide viral campaign to reach all major social networks, for hosting a top-10 Internet radio show for entrepreneurs, and for shattering industry sales records with his best-selling, easy-to-follow online marketing courses PPC Domination, PPC Supremacy, and Traffic KickStart.

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