After a gut-wrenching two weeks of suspense and concern…
I finally saw my oncologist. She was supposed to tell me about the results of my most recent scan. But, unfortunately, instead of telling me if the metastasis was still under control, she told me I had to redo it.
The radiologist made a mistake. He decided not to use contrast medication because he thought it sufficient to compare scans.
My oncologist disagreed.
She said, “Without contrast medication, we can’t see everything. So we don’t know if we’re looking at new growth or some artifacts of the old.”
I remembered her statement while shooting the 3rd video of the soon-to-be-released “Head Transplant” series.
You see, I’m a guy who tracks his email marketing. I like feedback. I want to know how readers respond to what i write.
but here’s what a lot of people don’t know about the stats offered by the average email marketing service:
You don’t see everything.
For instance, one of the reasons it’s pointless to track your “click rate” is you don’t even know what the platform is counting.
If someone clicks your unsubscribe link, or they click to manage their subscription or some other link in the email…is that a click you care about counting?
Plus, you rarely get raw counts. You get percentages. But a percentage of what exactly? Your sends? Your opens?
Oh, and are we talking about UNIQUE clicks or just all clicks?
See, none of it is definitive. So like my contrast-less scan, it’s useless.
Wanting to “see everything” is why I programmed a completely custom statistics dashboard for my email marketing.
I even introduced some of my own metrics.
For instance, a more helpful (but related) metric to click-rate is what I call a “compliance rate”. In my experience, a good buying predictor is that an email reader triggers this event four times, on average, before buying.
The details of the compliance rate and how I track and measure it, I explore in the 3rd video at around the 24:32 timestamp.
And at 29:33, I discuss another vital metric that I track. When it occurs once, this event is a 99% indication that an email reader will buy within the next few minutes. In layman’s terms, I even explain how you can track it yourself if you wish to implement it.
Because, like an oncologist needs to “see everything” to do her job, any decent online marketer needs to “see everything” too.
That video alone is choca-filled with goodness. It runs for almost 58 minutes.
You’ll even learn to write an email signature that minimises complaints. And I’ll show you some cool stuff about frictionless subscribe and checkout forms.
All this is revealed in Head Transplant. It’s a free add-on for all Super Traffic Machine subscribers enrolled before Head Transplant’s final release on Thursday, at 11.59 pm UTC.
So you’d wanna skedaddle if you haven’t ordered your Super Traffic Machine DIY Kit yet. The button to get yours is below…
Before you click, keep in mind, “Head Transplant” is NOT a “how-to manual” or a training product. That’s the Super Traffic Machine’s job.
Instead, Head Transplant is a philosophical conversation about my vision for what marketing technology should do. With some demonstrations and light guidance on how you can roll your own if you so wish. It gives you a massive competitive advantage if you’re building your online business with the Super Traffic Machine DIY Kit.
Make of that what you will.