I’ve pulled back the curtain.
And I’ve painfully, and most deliberately taken you behind
the scenes of the BizOp industry. You’ve seen why the Average Rep never had a
shot of making the leaderboards…or getting paraded on stage…or making any
Today, let’s talk traffic and prospecting.
It’s the only thing you think of–You and about 99% of the
Getting traffic is a problem that has always plagued this market.
Even in the “good ole days” of Google. As far back as traditional network
marketing. The age old problem of finding qualified people to sell a
BizOp is on everyone’s mind.
But here’s a secret …
System Owners have the same problem as you. They’re just as
starving and just as desperate for good traffic as you are.
They happen to own the system…and you don’t.
In fact, they are no better at generating quality traffic
than you, nor are they any good at selling their products.
Here’s what I mean…
There’s two kinds of traffic you can send into an offer; Warm
traffic and Cold traffic.
Warm traffic is made up of people with whom the business already
has a buying relationship. For example, a first-time customer is a warm prospect
for a second offer.
Since they’ve already bought from the merchant, the mistrust
barrier has been overcome and they’re open to almost anything they feel relevant.
Regardless of the finesse of the marketing.
For example, if you’ve bought an Apple computer, you have no
trouble buying an iPhone. Or if you have the iPhone 5, it’s reasonably easy to
sell you the iPhone 6.
In other words, there’s some history of trust in place between you and Apple. They need no special tricks to sell you something else.
COLD traffic, on the other hand, has no history with you. They’ve never bought anything from you and have no positive
experience to rely on. So they’re likely to experience a mistrust and disbelief
in anything you offer.
This kind of prospect attempts to minimize their risk (in response to the mistrust they experience), by refusing expensive
products, taking their sweet time about making a buying decision, and asking plenty
of very aggressive questions, etc.
Until that mistrust barrier is broken down, this prospect will
remain difficult for you to sell to.
For example, a PC-user is a tougher sell for Apple
regardless of the product.
It’s actually what was so revolutionary about the iPod–this product wasn’t ground-breaking as a piece of technology. What was special about it is that it was a means for Apple to ease the PC user into their world.
In other words, the iPod was an in-expensive “cool” product that let Apple warm up to the PC user and make it easier to
sell them the rest of Apple’s product-line.
Before I explain how this relates to your BizOp or System…
There is a way to transfer the WARMTH of a prospect from one
merchant to another and benefit from the ease of selling, even to what would normally have been a “cold” lead.
Transferring trust is called edification or recommendation.
Essentially, it’s trust through association.
Using this mechanism, one merchant who has no relationship in place with a prospect can bypass the waiting period and the hard work involved in converting cold traffic.
“Any friend of yours is a friend of mine”…If I trust you,
then I trust your friend.
Suppose your cousin is a pediatrician and you’re in need of a
spine surgery (god forbid). Surgery is serious, so you are shopping carefully for a good
Although your cousin is not a neurosurgeon, you are likely to
ask him to recommend someone. Chances are, if your cousin recommends a
colleague of his–you wouldn’t trust anyone else.
This is an important idea in BizOp selling.
See, System Owners rely HEAVILY on warm traffic to sell
Their systems have typically never been put up and tested against
cold traffic. If they COULD sell against cold traffic and it made financial sense…they probably would have no need for
(btw, this is why YaghiLabs doesn’t have any affiliate program, cold traffic is cheaper for us to buy than paying affiliates a commission.)
In fact, all their experience and skill in converting–their system’s
conversion stats–they’re based on how their system performs with WARM traffic.
This is why Network Marketing companies focus with new
distributors on making a list of their “warm market”… their friends and
relatives…and asking them to start there. Reps are trained to “edify” their upline and then get a prospect on a 3-way call or meeting to make the sale.
Edification enables your upline to inherit any positive
credibility, trust, and history you have with your prospect.
Of course, this relies on your prospect ACTUALLY seeing you
as credibile and having history with you.
Actually, this is why so many Doctors do well in BizOps–the medical profession is universally trusted and respected.
Similarly, with Affiliate Systems, when the System Owner
launches a product, they ask Super Affiliates and Joint Venture partners to
promote the launch.
Not because of their traffic volume contribution…
But because the JV partner
or Super Affiliate has a warm, sizeable list of prospects…
…and because their list trusts them and sees them as
…and because they have positive history with their prospects
which they can transfer to the System Owner.
This is the only way BizOps systems are able to convert traffic to sales. And it’s why Super Affiliates and JVs make out like bandits in these promotions.
WARM vs COLD prospect.
Credibility vs anonymity.
This is the distinction between what Super Affiliates do to
make money and what Average Affiliates do to LOSE money.
Compare with the Average Affiliate.
The Average Affiliate’s traffic is almost always COLD. (the system is designed & tested only in converting WARM traffic.)
The Average Affiliate drives traffic STRAIGHT into the
system. In other words, he is anonymous to the prospect.
And the Average Affiliate is often not in any way credible, in any market or profession. So all he passes onto the System Owner is his negative attributes and history with the prospect.
This is why the Average Affiliate rarely ever makes money.
And it’s also why the Average Affiliate has little value to
the system besides being an ongoing customer of the system.
Super Affiliates get cold traffic–but they have processes to warm up their prospects.
The skills necessary to convert cold traffic and the kind of marketing required…it’s very different from what you need to convert warm.
I tell you all this, because in only a few days we’re going
to open up our ground-breaking Super Traffic Machine DIY Kit.
These kits are designed to help you put together a marketing
machine just like Super Affiliates do…
A marketing machine that gets HUGE volumes of cold traffic, warms it up, and makes money from it.
In many ways, your machine is going to
be better than most Super Affiliates. Because you’d be cloning the same processes I have used for 7 years
to dominate the industry’s traffic for every offer I’ve promoted.
I single-handedly drove more traffic and sales volume than thousands
of affiliates combined–including major Super Affiliates and JVs. And I’m giving you the schematic of my machine, along
with step-by-step instructions to put yours together.
There’s no long-winded introductions and theoretical
dialogue. We launch right in to the instructions.
What i’m talking about is an ACTUAL kit with all the tools you need. You’re gonna love it.
We are asking is that IF you want a kit, please reserve ahead of
time, so we can put one aside for you.
But I need you to commit to this decision, otherwise you’ll throw off our production numbers.
I’m still unsure if we’re going to have a long sales letter
for these kits. Because I think the product speaks for itself. We’ll see.
If you’re interested, here’s the link to see a little more
about the Super Traffic DIY Kit. Reserve yours today: