look too happy.
A lock of
his long, black, greasy hair fell into his face while he glanced with a look of
defiance from across the room. Like the mere act of refusing to get closer told
us everything. It was a spit in our face, an insult, disgust, all rolled into
gentlemen, gross incompetence rages in our society.
And it’s a
bigger problem for your business than any skill you may be lacking in traffic,
marketing, or sales.
A few weeks
ago, my wife decided we need to remove the wall-shelves from the corner of my
reason, they bothered her.
removing them, there was 16 big screw holes with green plastic anchors left
behind. And you can imagine, if the shelves bothered her how irritated she was with
the holes that took their place.
This was the
exact reason I did NOT want to remove the shelves.
now it was on me to call a handyman to fix the mess.
experience, calling a handyman in this country is NEVER a good idea. They never
fix anything without breaking something else. But i had no alternative.
dealt with concrete holes before. And those plastic screw anchors are awful.
Once they’re in, getting them out is damn near impossible.
already ruled out repainting the whole wall at this stage. The smell, the
paint, the inconvenience…we weren’t ready for any of it.
When I called
the handyman, I asked if there was a way to fix the holes without repainting the
whole wall. He assured me there was, gave me a quote, and got started on the
job right away.
curious how he would solve the problem.
By making a
complete total fugking mess is how.
As it turns
out, removing anchors from a wall is easy. Simply screw in a screw part-way and
wiggle it until the anchor comes out. Someone needed to tell him that.
The guy thought
it would be easier to chisel the wall into a giant crater and then rip out the
anchor with pliers, fill the crater with putty, and paint it.
half a brain knows that if you use putty, you have to sand it flat. Someone
needed to send him THAT memo.
who has ever painted a wall in their life knows that if you paint over white
with cream, you’ll need more than one layer.
who has ever painted knows that paint is better applied with a roller than with
fugking painter worth his salt knows that you get the right colour fugking
paint before you start a painting job.
you that he knew all these things, but he thought he could be done in 30 mins
if he took some idiotic short-cuts.
next 3 weeks, my wife and I made his supervisor’s life a living hell. Each
time, he would send someone over to try fixing the mess with yet another
short-cut…and manage to screw it up worse.
In the end,
they sent us a different painter who suggested repainting the whole wall and we
had no choice.
By the way,
that’s another short-cut. Since no one was ever able to get an exact match on
the colour of paint.
are the devil.
killing your business. They are ruining your entire life.
are short-sighted and stupid.
this world comes with a price-tag attached, whether or not you see it. If you
save time NOW, you’re only delaying a different problem. If you save money, you’ll
probably spend on the same problem more than once.
held the belief that if you’re going to do something, do it right the first
take a little longer and be a little more inconvenient, but it’s never gonna be
as bad as a short-cut. Short-cuts often turn into a whole lot of do-overs that
leave you with bigger problems than you started with.
comes to online traffic generation, I see an industry full of naiive people
trying to take short-cut after short-cut, to avoid experiencing some immediate
they prolong their pain in small-ish tolerable doses instead of focusing on long-term
social media and SEO instead of PPC…
think you save money on advertising, but instead you waste YEARS trying to do
something you could’ve done better for $10 on Google Adwords, Microsoft Bing,
or Facebook PPC.
think you save money by trying to learn to do PPC from free newsletters and
online training materials…so instead you waste thousands of dollars paying
Google’s Stupid Tax…
could have solved the problem by taking ONE 90 minute training I recorded for
you called Traffic KickStart.
these ARE the real short-cuts.
an element of pain, but the trade-off is simple, measurable, and predictable.
So is the expected
stuff only SEEMS like a short-cut, but it’s the long hard lazy way.
KickStart, it might seem like the “long way”, but it saves you from doing a
bunch of useless do-overs. More info here: