I shocked a
few people with yesterday’s message.
this response from one of your fellow subscribers…
“Hey Jim –
was a bit of a shock to get this JV from you today. I
think it must be the first one I have ever received from you!
“Only a shock because of your ongoing
comments about SEO.”
true, I am not a fan of SEO. I’m always ragging on it. That it’s hacky and a waste
Did I change
think SEO tactics are a waste of time, especially for my subscribers who want
quick, instant results…techniques that get buttloads of traffic.
painstakingly slow. It’s a long-term strategy…and one that requires real,
honest to goodness valuable (usually) written content.
Not the hacky stuff
people throw up just to get a temporary placement in search.
And contrary to popular belief, proper SEO is actually very expensive.
PPC on the
other hand, is the easiest, fastest way to get traffic…legitimately.
And if you learn it right, you can get traffic for very cheap.
require you to create content.
And you get
to focus on selling your stuff instead.
yesterday’s message, I endorsed two old friends of mine, Ray and Ferny whose
reputation in the industry is its top SEO strategists.
But they themselves
tell “newbies” to IGNORE Search Engine Optimisation.
this direct quote from Ferny and Ray to me:
“The types of people who came to our
workshops are folks absolutely fed up with being overwhelmed and simply want a
clear understanding of the bare essentials needed to produce results.
“There are many things we teach and have
them implement at our workshops, but more importantly, it’s what we DON’T teach
and actually tell them to IGNORE…
“…Which has led to the success of our
two true-blue, hardcore SEOists tell their own students NOT to do SEO when starting
is a long-term strategy. And they recognize that.
like me, they encourage their students to use Pay-Per-Click. True, they focus on
Facebook PPC Ads while I am more of a Google guy…
But I’d say
that’s PROOF when two true-blue SEOists, want to get their students
immediate results turn to Pay-Per-Click marketing.
these guys are really onto something with their teaching model–which is
typically an in-person workshop with a full staff to help out.
are leaving with sites full of traffic and fulfilling orders.
example, one of their students produced a total 170 leads, before heading home.
10 leads in the first 2 hours, which he quickly grew into 700 leads over the
next week and with that campaign, began earning $300 PER DAY in sales revenue.
That’s something you can ONLY do with PPC advertising.
And if you want
to know more about what Ray & Ferny are up to, they’re holding an Industry
Meeting this Thursday @ 6pm Pacific Time.
It’s free to join and learn from
them…but unfortunately seats are VERY limited.
where you can reserve your free spot:
(I don’t know how many are left, but i’ll be there!)