One of our clients, he’s a blithering idiot.
Makes me thankful
I stopped doing traffic as a service. These days, I just refer those requests to one
of my guys. He doesn’t mind dealing with the mental cases that come through.
is, this client isn’t one of a kind.
business seems to attract these types–People who have
a gift for turning even legitimate training into useless hacks.
lazy and careless.
A few weeks
back, while I was launching 90 Minute Website, the same client emailed me to
ask if there’s any need for him to get the training, since he’s, ya know, so
awesome and stuff.
And I said
NO, don’t get it.
Because I could
tell from his language that he would misuse the information and get very little
out of it.
And to be honest, i can’t stand arrogance from ignorant people.
enough, my guy, wrote to me the other day, frustrated.
going back and forth for weeks on MAJOR issues that had to be fixed in this client’s
website before it was really ready for traffic…
Fundamental stuff that
would affect conversions, sales, and the ability to keep the traffic flowing.
Actually, there wasn’t really a “business” to speak of.
Alas, the advice fell on deaf ears.
was convinced he was doing everything right, and that my guy just needed to shut up, do
his thing, and stop wasting time.
guy started a massive traffic campaign for the client.
exactly what it was supposed to. It got qualified, targeted clicks through to
quality of the site was so poor that beyond the click, little was going on. The
Bing reviewers explained that it was about the site’s quality.
When I looked
to see if maybe they were all wrong, maybe there was a quick simple fix…
clear to me, that we were sending traffic into shyt.
Oh sure, his site was using my Google Friendly Theme. But it was like someone took a DUMP on it
and left it there to fester and gather flies and stink.
with a half a brain cell, who was humble enough to actually follow my training
and recommendations to the letter, without even trying to be clever, would have done a better job.
claimed he had a “Googly Website”.
It was NOT even
It was just a theme, with one post, empty pages, broken links, and paragraph-long titles
full of slimey language like “Make People Hand Over Cash To Me”.
Is it any
A promise the website has to deliver on. Otherwise it’s just empty useless, costly clicks.
industry we’re in though.
Lots of people
dying for traffic…with nothing worthwhile to send it to.
confronted with the facts, the client said, “Yah, but it’s been getting crazy
leads and sales”.
Sure. Pigs fly too.
been doing PPC traffic for over 7 years. And I’ve been building online
businesses for the past 15 years. My guy, he’s been doing PPC almost as long as
I have…and he even interned with me for two years.
closely with Google, Bing, and Facebook’s editorial staffs.
people come back from permanent bans.
seen this industry go through all kinds of trends. We’ve seen people rise from
nothing to millionaires and watched those same people become homeless.
this game in and out. It’s our bread and butter. And everyone knows that if you
need traffic skills, you come to YaghiLabs…
and humble, we can help.
ignorant and arrogant? Call a psychiatrist.
this newsletter, and I create traffic training products for people who trust my
are humble enough to believe that if I say “do this” then you NEED to do it.
told you over and over–and I will keep telling you forever–
Before you go
looking for traffic, get your website in order. (For that, there’s the 90 Min
Website training we recorded a couple weeks ago.)
website is good, then proceed to Traffic KickStart.
It’s a traffic
training that’s ALMOST idiot proof. As long as you follow the instructions
on KickStart here…