marketers are a VAIN bunch!
What am I talking
website headers, book covers, logos, and signature…everything is plastered with
an ugly mugshot of “them’s truly”.
I can tell you’re
feeling guilty right now, because I have X-RAY vision through your computer. (Stop
picking your nose!)
have a distinctly sheepish look on your face. 🙂
picture serves no purpose whatsoever.
It can even
hurt your marketing!
Today I spent
the day redesigning a client’s logo.
Like I told
you before, I’m no designer. I know just enough photoshop to be dangerous to
selling online, you don’t need design as much as you need Cognitive Psychology
(aka “the science of ATTENTION”).
I noticed the
original design wasted “250 pixels” of vertical screen space to say absolutely
access the internet now from a variety of devices.
that keep getting smaller.
And you’ve got
ONE chance to get your visitor’s attention and say something worth scrolling for…
they hit the “back” button and go elsewhere.
You have NO
IDEA how high your visitor’s screen is.
They might be able to see the top 100
pixels or the top 6,000 without scrolling. No way to
know is, information you place HIGHEST on your site will be seen by 100% of
visitors. And information
placed lowest will be seen by less than 1% of visitors.
yourself, is your mugshot honestly the best use of that uuuuuber valuable screen
you’re a famous Hollywood celebrity, your photo is meaningless.
It only makes
you look that much more of a clown.
If your visitor doesn’t recognize you, they figured out your gambit: You don’t know nothin’. Not enough to be famous anyway.
So, like I said,
I redesigned the client’s logo to be smaller.
that, but I used a colour scheme that made it “blend in” so it will be perceived
as part of the background and not take away the visitor’s attention from where I
REALLY wanted them to look.
At the “sign
we’re talking about logos…
Let me just
say, any designer will tell you that photos make for the WORST possible logos.
expensive to print.
scale up or down nicely.
And they look
unprofessional in every context.
planned a short logo tutorial as part of the 90 Minute Website Webinar I’m holding
on the 5th of Feb. And I’ll show you how easy it is to create your own professional
* How to choose colours that force your visitors
to look at important areas of your site like optin boxes and “buy buttons”.
* How to hijack a portion of your prospect’s
memory, so even when they’re visiting other websites they’ll think of yours and come back for a visit.
* How to pick a colour scheme for your brand
that evokes “buying” emotions, specific to your products.
one is a cool technique that lets you program your visitors with the emotions
you want them to feel!)
read the full details of what else I’m teaching here:
out and let me know if you have any questions for me.