You know what
I’ve never understood…
The way online
marketers tell this lie that writing good copy doesn’t need writing skills.
hired a professional copywriter to work on some copy for me.
something I’d normally do, because I have a unique voice that’s hard to
replicate. But I’ve been in a lot of physical pain lately which makes it nearly
impossible to sit longer than a few minutes at a time.
And even these
emails I write you, they exhaust me to the point I have to spend the rest of
the day in bed, recovering.
So I reluctantly
hired some help.
took MONTHS longer than it would have taken me. (I have a rule that if I can’t
write a sale presentation in under 90 minutes, it’s gonna flop)
When I got
the final copy back, I was not impressed.
Sure it had
all the fancy copywriting lingo and used the right sales formulas.
sales perspective, it was hard to find fault.
But from a readability
read two phrases in a row without “stumbling”.
Just to be
no problem with the sales pitch–there was a problem with the WRITING.
And this is
a phenomenon in our community.
marketers are disillusioned into thinking that you can use the WRITING medium to
sell without learning to write.
But writing is a
medium of communication.
And selling is
just an extension of that–a perfection of communication.
Now I know my
strengths and weaknesses. And I’ve never been an amazing SELLER. I’m a little
too honest, too verbose, and too technical.
Although, over years
of practice, I’ve gotten better–
not because I became a better salesman. I just got better at communicating the
complex ideas in my head.
And it all
came down to one thing:
If you get sidetracked
with the fancy copywriting lingo and sales letter formulas… you end up with a bulky,
distracting message, no one ever finishes reading.
other hand, good copy focuses on the customer and what you need to say to them.
cleans up the distractions and makes the reader’s time fly.
And you SHOULD
apply editing to everything in your life.
your business, you’re distracted with learning the latest traffic techniques.
Every time a new one comes out, you drop whatever you were doing and start over.
time you break momentum, you lose sight of your goals…
soon, you’re not trying to build a business that lets you quit your job and
have more time with your family. You’re not even trying to sell anything.
doing is trying to get likes from Fartbook, and re-Twots from Twitter twits, or
whatever the latest bullshyt is this week.
I’ve used them
all and got traffic.
But what i found is…
spend ALL your time coming up with clever posts that might get “Likes”…or back-linking your arse off, or swiping and spinning articles…or spamming the
internet with your one video…
It’s a distraction
from what you REALLY need to be doing:
products and selling them.
You NEED traffic, but it shouldn’t take all your time.
I don’t care for those traffic techniques because they eat up your concentration and time.
I “edited” them out of my business and
focused on just ONE.
I get THOUSANDS
of leads from Google, every month–and I haven’t touched any of my ads since July,
2013. I spend ALL my time creating products, selling products, and working with customers.
Want to do the same?
The Traffic KickStart training teaches you how.
Read about my method here: