The Guy’s a
He once floated
Wall Street for a day and bailed out a major bank without batting an eye-lid.
say, for such a rich man, Warren Buffet is very “stingy”.
example, he still lives in the same small Omaha home he bought in 1958 for
He drives a
7-year old Cadillac he refuses to change.
And he says
his family is a meritocracy–meaning no “hand-outs” for anyone.
admire about that?
I think we can
agree the best business decisions are those calculated, cold, decisive, and
based on FACTS.
worst decisions are those fueled by emotion.
In my early
days of generating traffic online, I was emotional..and I wasn’t anywhere near
as good as I am today.
me how I found it to get results for my clients than I did for myself.
See, when you
use someone else’s money, your only goal is to WIN. Loss or gain is just feedback–points
in a game. Moves on a Chessboard.
And hey, sometimes
you have to sacrifice your Queen to get your opponent’s King.
doing traffic for yourself, these temporary losses and gains are not just
feedback…they’re your rent, your food, your Christmas.
cares about this stuff.
easy to “de-program” yourself.
you cannot–no, SHOULD not let your emotions influence your business decisions
when you’re playing the game.
People who obsess
about traffic, its volume, its cost…
using their intellect to drive traffic.
I was like
that in my early days. And I saw that my “fear of loss” and “excitement about
gain” made me hasty and temporarily stupid.
I stopped letting my emotions cloud my business decisions.
simulating a “game” environment.
environment, money was points. Points that can be lost, sacrificed, regained,
and multiplied just by playing the game better.
And as a
result, I got more traffic, for cheaper, and multiplied my money.
This is what
I admire about Buffett.
life like a game. So I thought it would be fun to share some tips straight from
his mouth that you can use to help you generate more traffic to your website.
* “If you buy things you don’t need, you
will soon sell things you need”
Your business NEEDS traffic to survive. If you’re startup, that’s the single
most important expense you have.
bigger your budget the longer you can stay in the game. Before buying any
resource for your business, think about how much you’re leaving over for
* “Don’t save what’s left after spending,
spend what’s left after saving”
until you’ve finished spending on the “necessities”.
allocating, you mentally program yourself to believe the only purpose that
money serves is to drive traffic. You may get few visitors, you may get many.
But every move you make is a reaction to the facts, not to fear or excitement.
matter how great the talent or efforts, some things just take time. You can’t
produce a baby in one month by getting nine women pregnant.”
your market, coming up with the right message, crafting the right offer …it’s a
learning curve for everyone. Even experts.
process take as long as it needs and stay in the game and see it through.
* “Life is a like a snowball. The important
thing is finding snow and a really long hill”
traffic volume is all about finding those opportunities that have breadth…and
then tapping them dry.
* “Risk comes from not knowing what you’re
without proper understanding and knowledge–you may as well be gambling.
KickStart teaches you to take informed, calculated risks and how to manage them.
Every move has a fail-safe…and you can learn it all in KickStart.
If you’re ready
to take the plunge, then mosey on over to: