If you’re having a miserable time getting people to your
…you’re probably making a bunch of rookie mistake.
And these aren’t mistakes in your traffic…they’re in your
Allow me to illustrate…
A couple days ago, my wife woke me up to say the cable box
It’s a little odd, because I was sure I took care of the
bill not too long ago. But we’d recently modified our subscription and I thought
maybe that was the issue.
Upon further investigation, turns out, I hadn’t paid a bill
in over 3 months.
Now I know there are more convenient ways to pay, like
putting my card on file and letting the cable company take what they want every
month. But I HATE that. I like to be in charge of my finances, and that means knowing
exactly when every cent goes out and how much.
Luckily, I can pay my bill online and I usually do it manually, on time, without leaving my card on file. Which is what I do.
So why was i 3 months behind?
Because their reminder system is stupid.
They send out an email and a SMS reminder half-way into the
month, to tell you to remember to pay your bill on time WHEN it comes out.
Another toward the end of the month, with pretty much the
Then they notify you when the bill is ready to view.
Followed by a second reminder to pay early a couple days later…
Then a reminder on the due date itself that your bill is due…
And then they’re silent.
This happens every month until month 3 when they just suspend the service.
To be honest, I stopped looking at their notices. They’re
just a nuisance.
I understand if you bug someone to pay up because their bill
is overdue…but there’s 4 messages sent both by email and SMS (total 8) BEFORE the
bill is due…half of which you get when the bill isn’t even ready!
Now I think a lot of websites do the same thing.
They create a “blindness” in their visitors by being overly focused
on the “opt-in form”.
Like I’m not kidding when I tell you this…
One guy showed me his website and I counted FIVE opt-in
boxes on the same page. FIVE!!!
What’s more, the page was extremely short …and it was pretty
tacky to see them all in such close proximity of one another.
Another guy I know, if you tried to explore his website, it
was just a series of opt-in boxes.
Hit the Home Page link, and it’s a squeeze page.
Click the products link, it’s a squeeze page.
Click anything on the site, and it’s always a squeeze page.
Look, I hate to break it to you…
But the secret to getting lots of leads is NOT to have lots
of optin boxes. It just isn’t.
You need optin boxes, just like a cable company needs reminders…but they need to be meaningful.
Having so many opt-in boxes doesn’t just make people stop seeing them…it drops your
conversion rate, it creates a poor user experience, it makes you look very unprofessional and less trustworthy, and worst…
They increase your advertising
If you want to place an optin on your site, please have a
genuine reason to take someone’s email address.
To get your free PDF is not a good enough reason.
No one believes you NEED their email to send a free PDF.
Second, understand that if someone leaves your landing page
after arriving from wherever you’re sending traffic…they’re looking for more
info. Give it to them. And stop trying so damn hard to get their email.
And third, send traffic that’s already prepared to give you
These are all tricks I teach you to do in my KickStart training
actually, so I won’t get into it here.
In fact, KickStart walks you through everything a good
website needs to have so you get lots of quality traffic that converts to
Read more about the training here:
oh and you’ll be happy to know, I paid the cable bill as
soon as I got up and we had tv again within half an hour…so no danger of making
any more Yaghi babies 🙂