You think your copy skills aren’t up to scratch?
Or you’re not getting as much traffic as you should, because you haven’t mastered every feature of Adwords?
Students say these things to me…
Some even ask, “What copywriting books do you recommend?”
I don’t recommend ANY.
You ever play Poker?
Or any card game really.
Not that I condone this…
But did you know that most billlionaires are also big poker gamblers?
Have you ever wondered if there’s a connection between business success and winning cards?
I think there is.
See, the rules of poker are simple enough.
Each player starts with the same number of cards, drawn randomly from a deck. Stuff happens in between. Everyone bets. You win if you’re left with the best hand.
People who lose more often than they win…
They think the objective of the game is to get a Royal Flush–if not that, then a Straight Flush, if not that, then Four of a Kind and so on…
If they’re dealt a poor hand, they fold.
Or worse, they bet small to minimise their loss, since they figure they’re losing that around anyway.
But a professional card player, regardless of the hand he’s dealt, will play the odds and usually win.
See, cards are dealt randomly. You don’t have influence on them.
But you can always manipulate your opponent and influence the outcome of the game.
The winner often wins with the worst possible hand at the table.
Because he plays the player, not the cards.
A good lesson, for both business and life.
You might not be dealt the best hand…
Like you might not be born with great speaking, writing, or sales skills. You might not know how to add 1 plus 1 if your life depended on it.
But anyone, no matter how disadvantaged, can win.
Most people who fail at getting traffic for years and years are like gambling addicts who lose their homes–And I’ve met people who’ve been buying traffic training programs for 6 years and still can’t figure it out…
These guys always want to know:
What’s the BEST tool to do keyword research?
What’s the BEST book on copywriting?
Whats the BEST place to get cheap traffic?
HOW MUCH should I bid?
What’s the latest AD FORMULA that’s working?
What is a “GOOD” click-thru-rate … conversion rate….or email open rate?
If you’re asking these questions, I can tell you one thing for sure…
You’re obsessing over the cards.
The answers don’t matter.
Your business doesn’t win customers by having the best ads…it just needs SOME traffic so you can start playing the game of stacking the odds in your favour.
And Traffic KickStart puts you in the game and stacks the odds on your side.
See, the KickStart rules are simple–there’s only three things you need for effective, quality, traffic that buys your stuff:
Keywords, ads, and bids.
You’re SELECTING PEOPLE with keywords…
… not selecting keywords with keywords.
You’re INVITING PEOPLE to your website with ads…
… not split-testing the click-thru-rate of your ads.
And you’re BETTING TO WIN CUSTOMERS with your bids …
… not bidding to minimize the loss you think is inevitable anyway.
That’s why even the Adwords staff–their expert campaign builders–were stumped when we beat the campaign they built for the same client.
Remember i showed you what they said, when they “folded” and threw in the towel a few days ago?
“You got double our traffic, at half our cost. We don’t know how you’re doing it. Put all your budget on that campaign!”
Like most people who don’t know KickStart, their “experts” were busy with the rules they made.
But KickStart is focused on the business. Your business. Making money.
We play by the rules, but you’ll transcend them and begin to play the game of profit.
So do your business a favour, and learn the KickStart Method today. Sign up at the link below:
Learn KickStart and win, no matter your hand.