The first product you sell COLD to a new customer is more
important than any product after it.
Choose the wrong front-end product, and you’ll always lose.
But choose the RIGHT one, and everything you sell later is icing on the cake.
Most online marketers have the wrong front-end–which
guarantees they will always fail to sustain or pay for any traffic.
Could you be one of them?
Here’s 3 dead-giveaway clues…
CLUE #1 – You sell too cheap.
People think if they sell a cheap product, it’s easier to
But good customers think “cheap price” = little value, low quality.
You could be turning those people away and replacing them with cheapskates.
You will fight buyer resistance no matter how low you go.
May as well make the fight worth it and get a good buyer.
For example, some people won’t buy a song on iTunes for
$0.99 because they can listen to it free on YouTube.
Do you really want those people?
You’re better off selling a premium product to slightly fewer,
but better quality customers who’ll buy more stuff.
RULE OF THUMB:
Price your front-end at least at $40. You can go much
Expensive products sell less often, but the customers who
buy them spend more money on the back-end.
CLUE #2 – Your profit margins are too small.
Usually affiliates and network marketers make this mistake
by selling a front-end that pays small percentage commissions.
Don’t be lured by the passive earning potential and lifetime
value of a customer.
Hey, those are always nice for a back-end sale, but your
expenses and efforts are immediate and ongoing.
A good front-end is one you earn most of (or all) the money
When you take a percentage of a sale, you’re always fighting
a bigger fight than the reward is worth.
For example, if you sell a $1,000 affiliate product from
which you earn 20%–you’re gonna lose. You’re fighting for $1000 to get a
piddly $200 reward.
In other words, you’re the pawn at the battle-front. Your risk
is bigger than the publisher’s and you work harder than they do to make your
70-100% is ideal for a front-end product.
Smart Super Affiliates look for continuity programs that pay
out a percentage of the customer’s ongoing value. Eg, a $20/month product that
pays a flat $100 per new member sign-up.
It’s better than an ongoing 20% ($4/month commission). Trust
RULE OF THUMB:
Find an affiliate program that pays out more than 70% and
make that your front-end product sale.
CLUE #3 – You got no upsells.
Stupid, rookie mistake. Hey, even I’ve been guilty of it at one
As soon as you’ve sold your front-end product, you’ve conquered
someone’s buyer resistance. Ask for the next sale immediately!
Don’t leave the fight for another day. You’re gonna have to conquer
it all over again.
RULE OF THUMB:
If you don’t have your own back-end products to sell, find
some relevant affiliate products to offer. The more expensive the better.
That’s all i’ve got for now.
If you apply these simple fixes, you can afford as much
traffic as you want.
Once you sort out your front-end product, learn the Traffic KickStart
A couple years ago, I used it to sell both a $20 and a $2,000 font-end…
Today, customers of the $2,000 product have spent an average of $10,000 each
on our other products.
The same can’t be said for customers of our $20 front-end product, many of whom are not even subscribers any more.
When you learn KickStart, you will know how to find all the
traffic you want–Quality Traffic that spends good money on your products.
I’ve even included a free Traffic Calculator that helps you
plan out the price-point to sell your front-end product, before you’ve spent a
cent on traffic.
And it includes a tutorial on the very same Sales Formula that
sold the $2,000 front-end.
Learn KickStart today! Sign up at the link below:
See you inside!