Crazy is what it is.
Everyone’s hell-bent on finding “dirt cheap” traffic.
Marketers obsessed with cheapness–yet they rarely consider
the other side of the coin:
How to price their product!
Look, you’re a business. You don’t pay for traffic.
Your customer does!
And i’ll prove it.
In fact, a truly successful business never actually, really
pays for any expense at all. Everything they “spend” is paid for by customers.
It’s why we “business folks” call spending on your business an
“investment”, not a cost.
What ON EARTH does Jim mean!?
When I was a much younger (and handsomer) undergrad student
in New Zealand, I used to shop at a budget supermarket-chain called Pak n Save.
This particular chain always opened in lower socio-economic
neighbourhoods. Its big idea was, “lowest prices that can’t be beaten”.
At Pak n Save, grocery bags were not free.
They had no shelves; they displayed their products in stacked
They ran barebones TV ads. No actor endorsements, no fancy
video effects or music.
And although I shopped there a long time, I never questioned
any of this. The no-bags thing was an inconvenience and nothing more.
One day, I saw a new Pak n Save TV campaign and it suddenly
made perfect sense:
“We work hard to
reduce costs in-store. So you’ll find our plain stores have no fancy floor
coverings, no extravagant shelving, no expensive lighting. We ask you to pack
your own groceries so you don’t have to pay for anything extra hidden in the
price of our goods.”
HUH – Extras? Hidden?
As consumers, we rarely think about it. But we all pay hidden extras.
That’s an advantage in the favour of business–they can be
generous in their expenses, and it’s no skin off their back.
Pak n Save was bragging that they were NOT as extravagant as
other businesses in their expenses, so we, the customers don’t have to pay for their extravagance in our products (like we would with their competition).
If a business has customer-support reps taking your calls, every
time you buy, you’re paying for their employees’ hour-long coffee breaks.
If you see the guy in front of you at McDonalds ask for more
ketchup, and the pimply-faced gal behind the counter throws him a handful of
packets, you can be sure a big chunk of your final total will go toward paying for that
If you buy a coke for $2.50, nearly $2.45 is being used to keep
Coke popular around the planet.
And if you buy a copy of Microsoft Windows for $300, about $225
of your bill pays for the 3 illegal copies that 3 criminals somewhere will
inevitably get for free.
Bottom line is, we’re always paying hidden costs in
everything we buy.
Then is it strange that I tell you to hide your traffic costs in the price of your product?
Instead of wasting your life trying to find cheap traffic,
just quickly figure out what it costs to acquire a customer and tack that cost
onto your product.
The customer will always pay for you to find new customers
(whether they like it or not).
And this idea is NOT new by any means.
But it’s the same philosophy I’ve been following for
years in my work with traffic and it’s the secret to getting traffic in ANY
volume you want…
And it’s a heckuvalot more effective than any cost-cutting
strategy you’ll learn.
It’s why I invented the Traffic KickStart method.
(you can learn it by signing up here:
It makes the lowering of traffic cost automatic, so you don’t
have to obsess over it.
This frees you up to focus on the business of getting
money back from your traffic.
And it allows you to keep your products priced reasonably
enough so you don’t irresponsibly gouge your customer.
Plus, when you’re getting paid fairly, you don’t mind
spending extra effort improving the quality of your products. So people are more willing to spend a premium on them.
You’re doing nothing wrong here.
All you’re doing is charging the real price it costs you to make
that valuable solution available to the planet.
And if customers want your products to remain available to
them, they need to accept you must cover your costs in FULL–plus they’ll need
to kick you up a little somethin’somethin’ to motivate you to keep producing.
KickStart even includes a calculator that helps you find out
exactly what to charge for your product.
Not only that, but it shows you how to sell using a follow-up formula I
discovered while offering a $2,000 product on the front-end, to ice-cold
traffic. (It sold 2-3 times/week for 2 years)
So follow KickStart precisely and…
…you’ll soon find you make money quicker and easier…
…your business grows in reach and recognition…
…your ad cost goes down and profit margins go up…
Bob’s your uncle. Learn Traffic KickStart today by signing up at the link
And remember, learning KickStart isn’t a cost you ultimately pay. Your customers–the ones you get from using KickStart will pay for you
to learn this method.
So it’s an investment.
(Just remember to factor the cost into your product’s
See you inside!