Don’t you think it weird…
That almost everyone marketing online is losing–NOT making
This generation is spoilt.
Information has little value to us anymore. We can access
volumes of the stuff at the push of a button. From the mobile, tablet, computer, television, wherever you go, there’s info coming at you.
I remember a time–and I’m not that old, I just turned 32
last month–but I remember a time when I enjoyed nothing more than reading
through the Encyclopedia.
Or when i obsessively checked every library in town, for years, trying to find an Usborne book I once read.
Today, you could find that same information free
online in one google search.
So we take it for granted. We don’t value anything “slow” or “real” any more.
We’re a push-button people, used to everything instant.
Back then, we used to socialize in person.
You didn’t go out with your friends, only to end up a
freakin’ background window in their endless incoming calls, notifications, and
SMS’s ringing a conversation more urgent than you…the person sitting
right in front of them.
Heck, today, if I want a somewhat meaningful conversation
with a friend, I rather hit em up on Facebook chat…because I’m less likely to
be minimized into the background as I would be if we met for coffee instead.
This is the world we live in today.
Is it any wonder we don’t think of “online traffic” as
anything more than stats on our analytics account?
Not real people…With real problems…And actual brains
to think with.
Faceless Numbers. Email addresses.
If THIS is how we think of people we hope to turn into customers,
how could we even see our competition for the formidable destroyers and
stealers of business they are?
Most online marketers think everyone who makes a money-making discovery or a sales tactic that works, or discovers an online medium that
can drive plenty of traffic MUST share it with them.
And they must share it free.
But they never ask, WHY SHOULD THEY?
Would a “real” business just hand out its best money-making
secrets to anyone who asks?
Coca Cola’s recipe is kept in a heavily guarded vault
somewhere. And I mean, cmon, it’s not like it would be impossible to reproduce the same
taste if someone wanted to.
If anything, Coca Cola’s biggest asset is their
marketing and their brand. Not their recipe.
Still, as little a part as the recipe plays in their
success, about 3 people in the world actually know it.
But that’s the problem with this online generation…
We don’t think of anyone as PEOPLE any more.
Not even ourselves.
So our competition stares us in our face every day, they
beat us up, they take customers from under our noses, and we happily join their
mailing lists and email them asking for advice…
Thinking they’re going to reveal some major insight into
their organization for free…so we can take it back to our business, sell it,
give it away, or benefit from it.
Most likely, we’ll be using what they gave us to take business away from them.
Real business doesn’t work that way.
Why should online be any different?
And most destructive are the affiliate system owners who
tell people, “Hey, just take my system. Plugin to it. You don’t need a product.
You don’t need a website. You don’t need skills. Just post the ads we give you
to the websites we tell you, and we’ll GIVE you money.”
Here’s the facts of life kiddo…
Business is business. Doesn’t matter if it’s online or
offline. Virtual or physical.
The rules are the same.
You don’t give away free what you can sell.
You don’t help the competition without incentive.
You only make money if you find and sell solutions to PEOPLE’S
And MOST important…most important of all:
EXPOSURE IS EVERYTHING.
The business with the most advertising power…
The business with the widest
and furthest reach…
The business with the biggest fan base….
The business with the most “traffic” wins!
If you don’t know how to get traffic in any volume you want, any time you want, you can’t compete. You lose.
What better way to begin than KickStart?
Traffic KickStart is the only way to expand your
reach quickly and cheaply. And you can learn it here (for a price):
We’ve all known the crummy feeling of being the last person to
arrive at a race we didn’t know was being run.
You might even remember the fortunes made in the “good
ole days of Google” which you missed out on by a hair.
Don’t be the last of your competition to learn this.
See you there.