Hey, let’s knock out another subscriber question today:
“How would you
target people who are spending 10k/mo+ on Adwords? I’d like to help them spend
their marketing money on some high-end press releases that will get them into
newspapers etc for publicity.” – Christopher Dittemore.
Thanks Chris for the question.
It’s actually a VERY cool problem. And here’s why…
Sometimes you’re selling a product for whom the ideal
audience is hard to “pinpoint” through the search they run.
Search marketing, for some types of products is
Say you run a job board website and you’re trying to promote
the jobs on it. Well you can target anyone running job search queries and it
would be a good bet they’d be interested in your ad.
But what if…
Your “underprivileged scholarship” ad is best suited to kids
from homes that earn less than 20,000 dollars a year…
Or you only want the “purchase manager” to click your enterprise
Or you want only middle-aged single mum’s to click your diet
How do you pinpoint those people when you’re
Use the KickStart method:
First, target the need with keywords…then target the person with
Let’s use Chris for our example.
He mentioned he wants people spending a certain amount of money
on Adwords. It’s too specific…let’s generalize.
These people may either be running their own accounts or
using an agency.
But if they’re searching, they’re having some kind of
We get our ad in front of everyone running any kind of
search specifically about PPC advertising (Adwords is a kind of PPC, isn’t it?)…
Since we’re not paying for the clicks, we don’t care if we’ve
over-reached. If we’re going to find our specific guys, we have to cast a wide
enough net to find them in there.
Next, we write an ad that basically says “click me only if
you’re spending over 10k on adwords”. Not in those words, obviously…but that’s
the goal we’re going for.
And just like that, you get access to lots of people…and
only PAY for the people who are in your target group.
You can do the same thing with any special type of prospect
you need clicking your ad.
The specifics of how that’s pulled off is something I teach
in Traffic KickStart.
I’ve got it bulleted out in the Cheat Sheet in a bit more
detail than anything else, because it’s very important to keeping your buyer-finding
Plus, my Ad Writing templates give you 20 examples you can
swipe and adapt that show you how I would write such ads. And you can ask me in
the Student Forum to help you write your ads even!
To learn KickStart, my cost-effective targeting method, and access
me in the student forum…
Here’s where you go:
This targeting approach will ONLY work if you use the
special campaign settings and grouping technique taught inside Traffic KickStart.
It doesn’t work with the traditional way most people do PPC.
But it works flawlessly with our method. So what you waiting
Go learn KickStart and implement right away.
…JUST A QUICK NOTICE BEFORE I LET YOU GO…
This is the last day to enter the special Eid draw and win
back your money – You can get (for FREE) Traffic KickStart, Traffic
Accelerator, Monthly Launch Formula, and/or Traffic Consultation!
Qualifying is simple:
Get KickStart before 11.59pm GMT tonight and you’re automatically
entered into the draw.
The lucky winner gets their entire order refunded. And the more
products in your order the more “times” you get entered, which increases your
chances of winning!
So get KickStart now for a chance to win back your money: