I’ll just show you the relevant part of an email I got from
one of your fellow subscribers…
because a lot of people have said this to me before, and they
think it’s like a LAW for getting traffic successfully:
“I know I have to
create keyword-specific landing pages for each keyword.”
NO YOU DON’T!
page optimization a thing we need in PPC?”
Backtrack a sec. In
case you have no idea what he’s talking about…
On Pay Per Click advertising networks like Google and Bing, you
can show targeted ads to people based on the keywords they type into the
Say you sell a book on dog training–then you could
make your ads show up in the results to anyone searching for:
* stop chihuahua barking
for german shepherd
* or, rottweiler guard dog training
Pretty cool to be able to target like that, isn’t it?
You could show a single, generic ad about Dog Training if
you want. But chances are you won’t get a lot of searchers clicking over to your site since there are many competing results that may seem more promising to the searcher.
But if you write ads specific to the breed of dog or type of
problem the searcher is trying to solve, then you would get a lot more attention
This is a good idea…as long as you don’t go overboard.
Ads are a maximum of 95 characters long (about 15 words
long). You can whip em up in your sleep.
But what your bud thought he had to do was far more complex!
He was talking about creating multiple individual PAGES at
his website. Entire pages, specific to each breed of dog, and each type of
problem being searched for.
You understand, we’re talking about at least 9 new page variations just for the 3 keyword examples I gave, right?
A high-volume traffic campaign should have HUNDREDS of search
keywords being targeted.
So, not only would it be PAINFUL to create a page for EVERY
keyword, but it’s also a pointless waste of time.
I get that this has been coined as “good practice” by the
traffic geeks of internet marketing…all in the pursuit of relevance and “ad quality”.
And I understand this is NECESSARY to succeed with their laborious traffic
But for me, that’s too much to maintain…too many moving
parts…and far more headache than their dribbles of traffic are worth. I’m not a guy who has time to waste doing dumb stuff like
And if you’re like me and your goal is to run a profitable business
instead of masturbate to traffic stats, then you’ll find my way easier and more
The KickStart method lets you target thousands of keywords
automatically, write only a handful of ads, and send gangs of targeted traffic to a SINGLE
Without reducing your traffic volume…
Without concern for quality score (or being worried about
And Without increasing your traffic cost…
If that sounds good, then you’ll enjoy my straightforward, low-maintenance,
easy traffic method called KickStart.
KickStart is all about getting traffic that pays, while
focusing on your business instead of its traffic.
Learn it all here:
Hey, some people might actually enjoy building multiple
landing pages and thinking of every way someone in their target audience is
going to search…to them, I say, GO FOR GOLD. Enjoy the headache. LOL.
Just know there’s an easier way. KickStart 🙂
See you inside, playa!